Comments on: Your Last Words Matter: What’s Your Call to Action?

Comments on: Your Last Words Matter: What’s Your Call to Action? http://www.whitepapersource.com/writing/writing-the-call-to-action/ The source for writing and marketing white papers Wed, 08 Feb 2012 15:42:10 +0000 http://wordpress.org/?v=2.3.2 By: Ivan Walsh http://www.whitepapersource.com/writing/writing-the-call-to-action/#comment-13052 Ivan Walsh Wed, 20 May 2009 13:20:58 +0000 http://www.whitepapersource.com/writing/writing-the-call-to-action/#comment-13052 Never leave the reader guessing what to do next. Close with an 'instruction'. Encourage them to respond. Ivan Never leave the reader guessing what to do next.

Close with an ‘instruction’. Encourage them to respond.

Ivan

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