http://www.whitepapersource.com/writing/michael-stelzner-interview/ The source for writing and marketing white papers Mon, 01 Dec 2008 23:55:59 +0000 http://wordpress.org/?v=2.3.2 http://www.whitepapersource.com/writing/michael-stelzner-interview/#comment-339 Michael Stelzner Sat, 10 May 2008 16:57:53 +0000 http://www.whitepapersource.com/writing/michael-stelzner-interview/#comment-339 Martin - I make more writing white papers than selling books -- by a long shot! :) - Mike Martin - I make more writing white papers than selling books — by a long shot! - Mike

]]> http://www.whitepapersource.com/writing/michael-stelzner-interview/#comment-338 Martin Halsall Sat, 10 May 2008 16:16:12 +0000 http://www.whitepapersource.com/writing/michael-stelzner-interview/#comment-338 It seems to me that the massive growth in white papers is evidence that this marketing tool is now becoming a mainstream sales tool - hence it's better to sell how-to books than actually make a living writing white papers. How would you respond to this? It seems to me that the massive growth in white papers is evidence that this marketing tool is now becoming a mainstream sales tool - hence it’s better to sell how-to books than actually make a living writing white papers. How would you respond to this?

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