Comments on: Know Your Reader: How Visualization Helps Communication http://www.whitepapersource.com/writing/know-your-reader-how-visualization-helps-communication/ The source for writing and marketing white papers Wed, 23 May 2012 05:21:31 +0000 http://wordpress.org/?v=2.3.2 By: Rachel Agheyisi http://www.whitepapersource.com/writing/know-your-reader-how-visualization-helps-communication/#comment-22560 Rachel Agheyisi Tue, 09 Feb 2010 20:41:19 +0000 http://www.whitepapersource.com/writing/know-your-reader-how-visualization-helps-communication/#comment-22560 Apryl, Thanks for this reminder. As it turns out, I'm working on a similar topic for my Blog. I think at some level we KNOW the importance of making a connection with our reader. Afterall, what is the use of writing in a vacuum? It'd be like writing to a ghost, which makes little sense. So how come we often miss that simple point? My guess is we sometimes yield to the temptation of rote writing. Visualization is a great way to bring us back and anchor our content (especially one intended for marketing purposes) to reality. It is always good to know who you are writing to -- even if it's yourself! Apryl,
Thanks for this reminder. As it turns out, I’m working on a similar topic for my Blog.
I think at some level we KNOW the importance of making a connection with our reader. Afterall, what is the use of writing in a vacuum? It’d be like writing to a ghost, which makes little sense.

So how come we often miss that simple point?

My guess is we sometimes yield to the temptation of rote writing. Visualization is a great way to bring us back and anchor our content (especially one intended for marketing purposes) to reality. It is always good to know who you are writing to — even if it’s yourself!

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