http://www.whitepapersource.com/writing/avoiding-information-overload-strategies-for-researching-and-writing-clearly/ The source for writing and marketing white papers Thu, 09 Feb 2012 06:26:26 +0000 http://wordpress.org/?v=2.3.2 http://www.whitepapersource.com/writing/avoiding-information-overload-strategies-for-researching-and-writing-clearly/#comment-14516 karen marchetti Thu, 13 Aug 2009 01:10:33 +0000 http://www.whitepapersource.com/writing/avoiding-information-overload-strategies-for-researching-and-writing-clearly/#comment-14516 Couldn't agree with you more. I can never understand why companies that sell technical products think their marketing needs to be technical as well. I always cite the Wall Street Joural example: the WSJ is the nation's business newspaper, likely read by people like Warren Buffett, Donald Trump, Bill Gates, Larry Ellison, etc. But the WSJ writes its front page at a 15-year-old level. Is that because they think the boys mentioned above didn't graduate from high school? No, it's because they know that the easier the front page is to read, the more readers they can get into the rest of the paper (which is written at a 17-year-old level). Ease of reading -- even to a technical audience -- ALWAYS makes sense. Couldn’t agree with you more. I can never understand why companies that sell technical products think their marketing needs to be technical as well. I always cite the Wall Street Joural example: the WSJ is the nation’s business newspaper, likely read by people like Warren Buffett, Donald Trump, Bill Gates, Larry Ellison, etc. But the WSJ writes its front page at a 15-year-old level. Is that because they think the boys mentioned above didn’t graduate from high school? No, it’s because they know that the easier the front page is to read, the more readers they can get into the rest of the paper (which is written at a 17-year-old level). Ease of reading — even to a technical audience — ALWAYS makes sense.

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