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AUDIO CLASS: Writing Compelling Titles and Headlines (Luring Readers with a Few Well-Chosen Words)
Michael Stelzner and special guest Michel Fortin explore how to create alluring titles.
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Class Overview
Learn how to create headlines and titles that significantly improve the visibility of your written work.
Michel Fortin, a master copywriter and expert at creating attractive headlines, shares his secrets in an exclusive class.
Learn from the comfort of your home or office.
Click here for pricing details.
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How important are first impressions?
You know the answer… but does your written work create a lasting first impression?
Attracting readers is a Herculean task. Everyone has more to read and less time. The Internet broke the information dam (making it REALLY hard to get noticed).
The result: instant snap judgments determine if your work will be read or abandoned. You only have a few seconds, no more.
The great headline stops people and compels them to look.
The average headline blends into the noise, and is never noticed.
Do you know how to entice readers to look at your written work?
Are your titles limiting the potential of your white papers or other marketing efforts?
"Why should I care?" you wonder.
The answer is simple: Because crafting compelling titles will entice people to read your work, creating more opportunity for your business.
Titles literally control the destiny of your words.
That's why leveraging the stopping power of the right title is essential.
To help reveal proven techniques to creating fantastic titles, I am thrilled to be joined by headline expert Michel Fortin. Michel, known as the Success Doctor, is an internationally renowned copywriter who specializes in creating headlines that deliver amazing results.
In an exclusive one-hour class, Michel and I will reveal proven formulas for creating highly effective headlines and titles.
Get this audio class today by clicking here.
Meet Our Special Guest
 Michel Fortin is a recognized authority on writing headlines and persuasive copy. A direct response copywriter and consultant for 20 years, he knows how to use words to "grab readers by the eyeballs" and boost response to record rates.
As an in-demand public speaker and consultant, Michel often talks at conferences, bootcamps and seminars around the world—charging as much as $1,500 to $5,000 a seat to attend! His articles have appeared in well over 500 publications, including Home Business Magazine, Wealth Building Magazine, Marketing Power!, Internet.com, Web Promote, Office.com, and many others.
His company, The Success Doctor, has helped many of the world's leading marketing gurus achieve success with compelling messages. In the last few years alone, he was instrumental in selling hundreds of millions of dollars worth of products and services for a wide variety of clients, stretching across hundreds of different industries.
In my opinion, there's no-one better than Michel to help reveal proven techniques for creating attractive headlines and titles.
By taking this class, you'll get answers to these important questions:
- What are the common mistakes people make when creating titles and how can I avoid them?
- How can I create great headlines that increase my response rate?
- What are "emotional conditions" and how can they drastically improve my response rate?
- Should my title appeal to everyone or only a narrow audience?
- What are the three headline tactics Michel uses to deliver results every time?
- How do I know if my title will be successful?
- What tools are available to help improve my titles?
- What are "triggers" and how do I use them?
- Why is split testing important and how do I do it?
- Can I write great headlines with no formal writing background?
- What's better: a short title or a long one?
- What role does psychology play in creating attractive titles?
- How can subtitles improve the likelihood that someone reads my work?
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Feedback From Others Who Took This Class
"The presenter was articulate and presented some good ideas."
"Pulled down many tips on a hugely important topic"
"Answers from Michel Fortin were clear and complete. The host was friendly and kept the class going."
"There was some solid directions and references to other items/individuals who we could learn from."
"The guest, Michel Fortin, is obviously very experienced and adept at expressing useful ideas."
"I liked Michael S.'s smooth facilitation of relevant take-away questions, strong time management, and ability to include other participants"
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Perhaps You Think You Have It All Figured Out, But…
You can probably name a number of techniques to create better titles.
Here's the catch—some methods produce enormous response and others simply generate lukewarm results.
Michel lives, eats and breathes headlines. He has refined his art like few others.
If you pick up even a single new idea that boosts your response, the class will more than pay for itself.
Reasons You Will Benefit From This Clas
- Learn new ideas to fast-track your success
- Gain direct access to an industry leader
- Learn from the comfort of your home or office
- Class recording and transcript enable detailed study
Here's what you get:
1. The 60-minute class (hosted by me, Michael Stelzner, with special guest Michel Fortin).
2. A downloadable recording of the class that you can play back on your iPod, MP3 player or computer
3. A complete word-for-word transcript of the class for further study.
4. A 100% money-back guarantee of satisfaction.
All this for only $39.
For immediate access to the class, click here!
Class: Writing Compelling Titles and Headlines (Luring Readers with a Few Well-Chosen Words)
Class Options
This class is available now in these packages:
Sincerely,
Michael Stelzner, Founder of WhitePaperSource
For questions, please email orders@whitepapersource.com
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