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AUDIO CLASS: Making Your White Paper Stand Out From the Crowd (Best Practices for Creating White Papers)
The world's top three white paper writers share their secrets on creating excellent white papers.
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Class Overview
Learn how to make your white paper more compelling.
The world's top three white paper experts come together to share their insights and tips in an exclusive class.
Learn from the comfort of your home or office
Click here for pricing details.
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Are your white papers grabbing and holding the attention of readers? Or are they stodgy, dull works that haven't kept up with the times?
Let's face it. There are a LOT of white papers out there.
If yours doesn't stand out…
If it doesn't meet the high standard…
If it doesn't "look" and "read" like a document worth a reader's valuable time, he or she will flock to some other source (and there's plenty of choices out there).
Is what you're creating REALLY a white paper?
Are you applying the latest industry standards to your white paper projects?
"Why should I care?" you wonder.
The answer is simple: because your white paper has only seconds to engage readers. By applying proven standards to your papers, you'll greatly improve the likelihood they'll be read, ultimately improving the sales of your product, service or concept.
To ensure your white paper achieves success, model it after the work of the pros-those folks who are recognized white paper experts.
To help reveal the latest white paper best practices, three of the world's top white paper experts will be teaching you the tricks of the trade.
In an exclusive one-hour class, the masters in this field will reveal their secrets for creating excellent white papers. This insight has been refined over decades of work and hundreds of white paper projects.
Get this audio class today by clicking here.
Meet Our Special Guest Panel
Our panel of experts includes Michael Stelzner, Gordon Graham and Jonathan Kantor. In total, these top three white paper writers have written more than 400 white papers for many of the world's biggest businesses.
 Michael Stelzner, the author of the best-selling book Writing White Papers: How to Capture Readers and Keep Them Engaged, is the founder of WhitePaperSource and has written white papers for leading companies such as Microsoft, FedEx, Dow Jones, Motorola, HP, SAP and Monster.
 Jonathan Kantor is the founder of The Appum Group, (also known as "The White Paper Company"), a firm that specializes in writing white papers. He has been producing white papers for more than two decades for enterprise clients such as Intel, Juniper Networks, Proctor & Gamble, Adobe, Sun Microsystems, Lexmark, and BMC Software.
 Gordon Graham, also known as "That White Paper Guy," has been a technology writer for more than 30 years and has written for clients such as Autodesk, IBM, Intuit and Oracle. He is also the editor of SoftwareCEO.com, the world's largest online community of software executives.
These three writers possess a vast knowledge of white papers and are widely hailed as the world's top authorities on white papers.
By taking this class, you'll get answers to these important questions:
- How do I best draw readers into my white paper?
- What are the three biggest mistakes that greatly diminish the effectiveness of white papers?
- What can be done to ensure readers find great value in a white paper?
- How can I add persuasive elements to a white paper without coming off as "salesy"?
- What are some creative tactics to get readers to act after reading the paper?
- How should I accommodate skim readers who have little time?
- What can be done to visually enhance a white paper?
- Should it always be called a "white paper"?
- How can I improve my white paper titles?
- How long is the ideal white paper and how is the standard changing?
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Feedback From Others Who Took This Class
"Thank you. I got a lot out of this class. I am listening to the replay for the second time. AM counting the days to get the transcript!! It was that good."
"I was very pleased at how articulate and well-prepared the panelists were. Things were presented in a lucid and concise manner with no nonsense and no disorganization."
"I liked the panel approach because it presented multiple ideas from industry experts. The infromation was not biased with one persons own thoughts"
"Valuable content and good pace through a variety of subjects relevant to my interests."
"The experts presented their information in a very straight-forward format which I greatly appreciated."
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Perhaps You Think You Have It All Figured Out, But…
Have you been writing white papers from some time? Feel like you have this mastered?
Here's the catch—the standards have changed and are evolving.
In fact, you might be surprised by what you'll learn during this class.
If you pick up even a single new idea that boosts the effectiveness of your papers, the class will more than pay for itself.
Reasons You Will Benefit From This Class
- Learn new ideas to fast-track your success
- Hear directly from industry leaders
- Learn from the comfort of your home or office
- Class recording and transcript enable detailed study
Here's what you get:
1. The 60-minute class (with the top three white paper writers).
2. A downloadable recording of the class that you can play back on your iPod, MP3 player or computer
3. A complete word-for-word transcript of the class for further study.
4. A 100% money-back guarantee of satisfaction.
All this for only $39.
For immediate access to the class, click here
Class: Making Your White Paper Stand Out From the Crowd (Best Practices for Creating White Papers)
Class Options
This class is available now in these packages:
For questions, please email orders@whitepapersource.com
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