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AUDIO CLASS: Mastering the Elements of White Paper Writing (Learn to write the core elements of white papers that engage readers)
Michael Stelzner teaches how to master white paper writing.
Not all white papers are created equal.
In fact, most are destined to digital dustbins-their pages never making human contact.
Why? Because many white papers are simply full of words that fail to engage anyone.
Do you understand how to create white papers that capture the interest of readers?
Recently, multiple studies affirmed that business professionals are crazy about white papers.
Producing a white paper is no easy effort.
What can you do to ensure every page of your white paper is actually read?
How can your white papers engage readers?
"Why should I care," you wonder?
The answer is simple: Because creating excellent white papers will attract prospects, build credibility and ultimately expand your business and advance your career.
In an exclusive class, Michael Stelzner will reveal how to create the core elements of excellent white papers.
Now you can master the elements of white paper writing.
This class is the second of a three-part series on white paper writing.
Get this audio class today by clicking here.
Meet Your Host
 Michael Stelzner is considered by many to be the world's leading expert on the topic of writing white papers. He is the author of the best-selling book, Writing White Papers: How to Capture Readers and Keep Them Engaged.
"There are only a handful of copywriters today who bill themselves as white paper specialists and Michael Stelzner is at the top of the list." Robert W. Bly, author of 50 writing and marketing books.
Michael has trained major corporations, including Qualcomm and VeriSign, and has written more than 100 white papers for leading companies such as Microsoft, FedEx, Motorola, HP, SAP and Monster.
Michael is also the executive editor of the 20,000-reader WhitePaperSource Newsletter, a publication dedicated to helping people master the craft of creating white papers.
By taking this class, you'll learn how to:
- Master white paper writing
- Keep readers engaged throughout your white paper
- Write the core elements of any white paper
- Develop highly relevant, reader-focused content
- Sell covertly by discussing trends
- Build affinity with readers by identifying problems
- Convince people they need to change by looking at history
- Introduce a solution without the perception of salesmanship
- Discuss benefits
White Papers Are Powerful Persuasive Tools, But…
White papers are super weapons in the marketing world.
However, white paper writing is a highly complex process.
A significant 76 percent of writers said their first white paper was either difficult or very difficult, according to a survey of nearly 600 writers conducted by WhitePaperSource.
Creating engaging white papers is an art form.
This class will equip and empower you to produce effective white papers.
The investment could change your business in a big way.
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Feedback From Other Classes
"Mike is great and delivers clear precise answers."
"These classes are by far the most helpful writing source I've seen in a long time!"
"I liked the information presented and the interesting way the it was presented, including examples, at a good pace following a logical structure."
"The information is presented in clear language with helpful illustrations. "
"Specific steps were provided that walked me through the makeup of a white paper, giving me a logical progression for writing one."
"I have found these classes to be highly informative. I am taking away useful info. Mike does a great job of including examples on steps outlined so an application can be understood."
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Reasons You Will Benefit From This Class
- Master the art of writing white papers
- Learn new ideas to fast-track your success
- Gain direct access to an industry leader
- Learn from the comfort of your home or office
- Class recording and transcript enable detailed study
Here's what's included:
1. The 60-minute class (taught by Michael Stelzner, author of the book Writing White Papers: How to Capture Readers and Keep Them Engaged)
2. A downloadable recording of the class that you can play back on your iPod, MP3 player or computer
3. A complete word-for-word transcript of the class.
4. A 100% money back guarantee of satisfaction.
All this for only $29.
For access to the class, click here!
Class: Mastering the Elements of White Paper Writing
Instructor: Michael Stelzner, author of the book Writing White Papers
Duration: 60 minutes
Cost: $29
Download Details: You will receive an email with further instructions.
Guarantee: Listen to this audio class risk-free. If you are not fully satisfied, your fees will be refunded.
>> Get this audio class right NOW. <<
Class Options:
This class is the second in a three-part series on white paper writing.
This class is available in these packages:
Three-Part White Paper Writing Class Series -- Bundle Options:
Get this class AND access our two other classes in this series at a substantial discount.
The first class in this series is called, "Fundamentals of White Paper Writing," and the last is called, "Advanced White Paper Writing Techniques" (click the class name for details).
For questions, please email orders@whitepapersource.com
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