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AUDIO CLASS: Mastering White Paper Layout and Design (How Layout Improves the Perceived Quality of a White Paper)
Michael Stelzner and bestselling author Roger Parker explore layout ideas that draw readers into a white paper.
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Class Overview
Learn how white paper layout best practices will substantially increase the impact of your paper.
Roger Parker, author of Design to Sell, shares his secrets in an exclusive class.
Take this class from the comfort of your home or office.
Click here for pricing details.
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Does the look of a white paper really matter?
This simple question is actually an important one to ponder.
Like a book or brochure, a white paper has a certain look that readers expect.
However, not all white papers are equally attractive to readers.
Do you understand how to lay out and design a white paper that will encourage people to read it?
Why should you care?
The answer is simple: White papers are designed to sell and persuade. If the look of a white paper causes a reader to abandon the document, all is lost. But if a white paper has the right visual layout, it will pull that reader through every page, selling along the way.
To fully unlock the art of white paper layout, I have asked an industry guru to share his secrets with you.
I am thrilled to be joined by design expert Roger Parker. Roger is the author of Design to Sell and dozens of other books.
In an exclusive class, Roger and I will reveal proven techniques for creating white paper layouts.
Get this audio class today by clicking here.
Meet Our Special Guest
 Roger Parker is a leading authority on design and layout. He specializes in helping writers design. Roger has provided training for major corporations such as Apple Computer, Bang & Olufsen, Lexmark and Yamaha Audio. Roger's clients also include Hewlett-Packard, John Deere and Microsoft.
Roger has written 38 books that have sold 1.6 million copies around the world. Some of Roger's titles include Design to Sell, Looking Good in Print and the One-Minute Designer.
In my opinion, there's no-one better than Roger to help reveal proven tactics for white paper layout and design.
By taking this class, you'll get answers to these important questions:
- How do I know if my layout needs a makeover?
- What are three major tactics that ensure my white paper is easy on the eyes?
- How does font selection affect the readability of a white paper?
- What are the biggest white paper layout and design mistakes, and how can I avoid them?
- What is visual guidance and how can it help my paper?
- How should I organize my text?
- Which is better: one column or two columns?
- What's wrong with placing two spaces between sentences?
- How can color improve readability?
- What are the common visual recognition patterns readers expect?
- Is paying for a designer a smart move or can I do this myself?
- What are some resources that will simplify my white paper layout?
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Feedback From Others Who Took This Class
"Excellent! seminar and discussion today! Very helpful. Many thanks."
"Good information presented in an organized fashion"
"About an important aspect of our profession that is easily overlooked."
"Lots of hands-on, practical, specific information."
"Clear, easy to see examples"
"Appreciated Michael's periodic overviews of the material presented to clarify the topics."
"Roger's knowledge. And his presentation style...casual yet informative"
"Great handouts and speaker was very knowledgable."
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Perhaps You Think You Have It All Figured Out, But…
Are you already using a standard white paper template?
Here's the catch—that template might actually be reducing the effectiveness of your white paper marketing strategy.
This class will equip you with the knowledge you need to immediately begin optimizing your white paper design and layout.
The investment could change your business in a big way.
Reasons You Will Benefit From This Class
- Learn new ideas to fast-track your success
- Gain direct access to an industry leader
- Learn from the comfort of your home or office
- Class recording and transcript enable detailed study
Here's what you get:
1. The 60-minute class (hosted by me, Michael Stelzner, with special guest Roger Parker).
2. A visual reference guide to help you see the benefit of good layout.
3. A downloadable recording of the class that you can play back on your iPod, MP3 player or computer
4. A complete word-for-word transcript of the class for further study.
5. A 100% money-back guarantee of satisfaction.
All this for only $39.
For immediate access to the class, click here!
Class: Mastering White Paper Layout and Design (How Layout Improves the Perceived Quality of a White Paper)
Class Options
This class is available now in these packages:
Sincerely,
Michael Stelzner, Founder of WhitePaperSource
For questions, please email orders@whitepapersource.com
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