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AUDIO CLASS: The Case for Case Studies (Why You Need Them and How to Write Them)
Michael Stelzner and special guests Steve Slaunwhite and Casey Hibbard explore how to create stellar case studies.
People flock to good stories.
Prospects, customers and even editors have an endless appetite for success stories.
In the business world, case studies are powerful marketing tools that hinge on a story.
In fact, next to the white paper, the case study is the most commonly read document by prospects, according to a recent study by KnowledgeStorm and MarketingSherpa.
Is your business fully leveraging the power of case studies?
Do you understand how to create alluring success stories?
"Why should I care," you wonder?
The answer is simple: Because creating excellent case studies will ultimately grow your business.
To fully unpack "the case for case studies" and examine the elements of well-crafted success stories, I have asked two industry gurus to share their secrets in a special class.
I am thrilled to be joined by two case study experts: Steve Slaunwhite and Casey Hibbard. Steve Slaunwhite is the author of the forthcoming The Everything Guide to Writing Copy and Casey Hibbard has written more than 300 case studies!
In an exclusive one-hour class, Steve, Casey and I will reveal the case for case studies and how to write them.
Get this audio class today by clicking here.
Meet Our Special Guests
 Steve Slaunwhite: Steve is a recognized authority on creating and marketing case studies. His expertise has been featured in The Wall Street Journal, Software CEO and WordBiz Report. Steve is also the founder of ForCopyWritersOnly.com and has authored numerous books, including The Everything Guide to Writing Copy and Start & Run a Copywriting Business.
 Casey Hibbard: Casey is the founder of Compelling Cases, a company designed to help businesses capture and leverage the customer's voice for a greater impact in their sales, marketing and PR efforts. She has written more than 300 case studies for big companies such as Macrovision.
In my opinion, there's no-one better than Steve and Casey to help reveal the value and strategies for creating excellent case studies.
During this class, you'll get answers to these important questions:
- Why do prospects care about case studies?
- What are the key elements of a good story?
- How can case studies be used to strengthen a marketing program?
- How can I make a case study persuasive?
- How can I better leverage existing success stories?
- What is the return on investment for a success story?
- Do case studies provide an opportunity for freelancers?
- How do I convince someone to participate in a case study?
- How can I make my success story shine?
- What are the cardinal sins to avoid in a case study?
- How important is the interviewing process?
- Are there any legal challenges I might face?
Case Studies Are Very Attractive, But…
As Debbie Weil says, "Insert the words 'case study' into your subject line and most online readers will snap to attention."
However, as you well know, most people have the attention span of a flea.
This is not an "if you write it, they will come" strategy.
The fact is that effort is necessary to achieve success with a case study.
Creating success stories that draw in and persuade readers is an art form.
This class will equip and empower you to produce effective case studies.
The investment could change your business in a big way.
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Feedback From Others Who Took This Class
"The thing I really took away from this class was about 5 moments that I would call 'AHA!' moments. It was definitely great to hear first hand from such strong resources."
"Thanks for a great class today. I just typed up an outline of the notes I took during it and realized just how valuable it was."
"I've attended several teleclasses recently, and this one was, by far, the best-managed and most informative. I felt that the three of you really wanted to share information...not just provide 'teasers' so I might buy the 'real' product. I'll definitely be back! :-)"
"I especially liked having dual input from two experts (besides Michael!). They added insight to each other's responses"
"Thanks again for a valuable class. I took away plenty from it that I will soon be applying to my case studies."
"As an experienced writer, it's sometimes tough to find resources that can help me in my effort to improve my skills. You seem to provide classes that can help the experienced writer."
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Reasons You Will Benefit From This Class
- Learn new ideas to fast-track your success
- Gain direct access to the two industry leaders
- Experience various viewpoints and strategies from the discussion
- Attend from the comfort of your home or office
- Class recording and transcript enable detailed study
Here's what's included:
1. The 60-minute class (led by me, Michael Stelzner, with special guests Steve Slaunwhite and Casey Hibbard)
2. A downloadable recording of the class that you can play back on your iPod, MP3 player or computer
3. A complete word-for-word transcript of the class.
4. A 100% money back guarantee of satisfaction.
All this for only $29.
Class: The Case for Case Studies (Why You Need Them and How to Write Them)
Host: Michael Stelzner, author of the book Writing White Papers
Special Guests: Steve Slaunwhite and Casey Hibbard (two case study experts!)
Duration: 60 minutes
Cost: $29
Download Details: You will receive an email with further instructions.
Guarantee: Listen to this audio class risk-free. If you're not fully satisfied, your fees will be refunded..
>> Get this audio class right NOW. <<
Sincerely,
Michael Stelzner, Founder of WhitePaperSource
For questions, please email orders@whitepapersource.com
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