AUDIO CLASSES:
WhitePaperSource offers a range of different downloadable audio classes on the following topics:
WHITE PAPER MARKETING (top)
Creating White Papers that Generate Leads (How to Lure Prospects With Words): (Our most popular class) Michael Stelzner teaches strategies for writing and marketing white papers intended to generate leads.
Lead Generation for the Complex Sale (Practical Strategies for Generating Quality Leads): Special guest Brian Carroll discusses developing lead nurturing programs using white papers.
Search Engine Optimization for White Papers (How to Ensure Your Papers Rank High on Search Engines): Search engine optimization expert Dianna Huff reveals proven techniques for generating more leads by optimizing your landing pages.
Navigating the Search Advertising Frontier (How to Outsmart the Competition): Search marketing guru and bestselling author Andrew Goodman explores how to benefit from search engine advertising.
WHITE PAPER WRITING (top)
Writing Compelling Titles and Headlines (Luring Readers with a Few Well-Chosen Words): (A popular class) Copywriting expert Michel Fortin shares his secrets for creating compelling headlines and titles.
3-Part Class on White Paper Writing: Looking to understand the full range of white paper writing, from the fundamentals to advanced techniques? This 3-hour class will provide everything you need.
Mastering White Paper Layout and Design (How Layout Improves the Perceived Quality of a White Paper): Bestselling author Roger C. Parker shares his design and layout secrets for white papers.
Fundamentals of White Paper Writing (Learn the essential foundations of white paper writing): Michael Stelzner teaches the essential foundations of white paper writing.
Mastering the Elements of White Paper Writing (Learn to write the core elements of white papers that engage readers): Michael Stelzner teaches how to master the core sections of white papers
Advanced White Paper Writing Techniques (Take your white papers to the next level!): Michael Stelzner teaches advanced white paper writing techniques.
Writing to the Techie (Tips on Persuading Technical Readers With White Papers): Michael Stelzner and special guest Bob Bly share their strategies on how to write to technical readers.
Proven Techniques for Interviewing Experts (How to Extract Knowledge From People): Bestselling author Lawrence Grobel shares his secrets to intervieing experts.
FREELANCE WRITING AND WHITE PAPERS (top)
Succeeding as a Freelance White Paper Writer (Secrets From the World's Top Three Writers): The three biggest names in writing white papers (who happen to be freelancer's) share their secrets on how to succeed writing white papers as a freelancer.
Pricing Your Services as a Freelance Writer (Earning What You're Worth!): Michael Stelzner and special guest Steve Slaunwhite discuss practical tactics to earning more as a freelance writer.
Thriving as a Freelance Copywriter (Becoming Well-Fed With White Papers and Other Writing Projects): Michael Stelzner and special guest Peter Bowerman discuss the secrets to becoming a successful freelance writer in a special class.
OTHER WRITING RELATED TOPICS (top)
The Case for Case Studies (Why You Need Them and How to Write Them): Popular class on the why and how of success stories. Special guests include Steve Slaunwhite and Casey Hibbard (2 case study experts!).
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