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AUDIO CLASS: Advanced White Paper Writing Techniques (Take your white papers to the next level!)
Michael Stelzner teaches the secrets of advanced white paper writing.
Are you writing white papers to persuade? Do you understand the advanced strategies that move readers from passive skimmers to active prospects?
White papers are in high demand. In fact, white papers are read more than any other resource, according to a recent KnowledgeStorm and MarketingSherpa study.
Are you getting the type of response you expect with your white papers?
"Why should I care," you wonder?
The answer is simple: Because creating excellent white papers will ultimately grow your business and advance your career.
Now you can learn advanced tactics for producing effective white papers.
In an exclusive one-hour class, Michael Stelzner will reveal his advanced white paper writing techniques.
This class will focus on some of the most important aspects of white paper writing, including:
- Writing engaging titles
- Guiding readers with a compelling action step at the end of the paper
- Creating lists that advise readers how to shop
- When to introduce your solution
- Translating boring features into compelling benefits
Now the secrets of successful white papers will be revealed to you.
This class is the last of a three-part series on white paper writing.
Get this audio class today by clicking here.
Meet Your Instructor
 Michael Stelzner is considered by many to be the world's leading expert on the topic of writing white papers. He is the author of the best-selling book, Writing White Papers: How to Capture Readers and Keep Them Engaged.
"There are only a handful of copywriters today who bill themselves as white paper specialists and Michael Stelzner is at the top of the list." Robert W. Bly, author of 50 writing and marketing books
Michael has trained major corporations, including Qualcomm and VeriSign, and has written more than 100 white papers for leading companies such as Microsoft, FedEx, Motorola, HP, SAP and Monster.
Michael is also the executive editor of the 20,000-reader WhitePaperSource Newsletter, a publication dedicated to helping people master the craft of creating white papers.
By attending this class, you'll learn how to:
- Grab readers with compelling titles
- Encourage readers to act after they read your paper
- Introduce your product, service or company without turning off readers
- Craft persuasive "What to look for when seeking a solution" lists
- Transform dry features into rich benefits
- Master white paper writing
- Keep readers engaged throughout your white paper
White Papers Are Powerful Persuasive Tools, But…
White papers are super weapons in the marketing world.
However, white paper writing is a highly complex process.
A significant 76 percent of writers said their first white paper was either difficult or very difficult, according to a survey of nearly 600 writers conducted by WhitePaperSource.
Creating engaging white papers is an art form.
This class will equip and empower you to produce effective white papers.
The investment could change your business in a big way.
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Feedback From This and Other Classes in This Series
"There was a lot of good info in a short amount of time. I liked Michael's examples to illustrate his points!"
"I liked the 'who, what, when, where, why' practical points."
"Mike is great and delivers clear precise answers."
"These classes are by far the most helpful writing source I've seen in a long time!"
"I liked the information presented and the interesting way the it was presented, including examples, at a good pace following a logical structure."
"It was the most professionally run teleclass I've attended. "
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Reasons You Will Benefit From This Class
- Master advanced white paper writing techniques
- Learn new ideas to fast-track your success
- Gain direct access to an industry leader
- Learn from the comfort of your home or office
- Class recording and transcript enable detailed study
Here's what's included:
1. The 60-minute class (taught by Michael Stelzner, author of the book Writing White Papers: How to Capture Readers and Keep Them Engaged)
2. A downloadable recording of the class that you can play back on your iPod, MP3 player or computer
3. A complete word-for-word transcript of the class.
4. A 100% money-back guarantee of satisfaction.
All this for only $29.
For immediate access to the class, click here!!
Class: Advanced White Paper Writing Techniques
Instructor: Michael Stelzner, author of the book Writing White Papers
Duration: 60 minutes
Cost: $29
Download Details: You will receive an email with further instructions.
Guarantee: Listen to this audio class risk-free. If you are not fully satisfied, your fees will be refunded.
>> Get this audio class NOW. <<
Class Options:
This class is the third in a three-part series on white paper writing.
This class is available in these packages:
Three-Part White Paper Writing Class Series—Bundle Options:
Get this class AND access our prior two classes in this series at a substantial discount.
The first class in this series is called, "Fundamentals of White Paper Writing," the second is called, "Mastering the Elements of White Paper Writing" (click the class name for details).
For questions, please email orders@whitepapersource.com
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