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TELECLASS: Building Buzz and PR With White Papers (Leveraging New Internet Strategies for Greater Exposure)
Bestselling author David Meerman Scott reveals new ways to attract attention to your work
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Class Overview
Discover how to get others talking about your white paper or ebook.
Bestselling author David Meerman Scott shares his insights and tips in an exclusive teleclass.
Attend this class from the comfort of your home or office.
Click here for date and pricing details.
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Are your white papers or ebooks generating the type of interest and attention you were expecting?
You put an enormous effort into producing these documents. Once you have the final product, what can you do to best spread the word? How can you get the world to talk about your great new resource?
In days past, a simple press release might have done the trick. Not anymore.
Now the people with the megaphones—those who have influence with the masses—are a new crowd. The world of PR and buzz marketing has transformed into a new and often unrecognized opportunity for marketers.
Do you understand the new rules of PR?
Are you applying the latest online techniques to build buzz?
"Why should I care?" you wonder.
The answer is simple: because the right techniques will help align all eyes on your paper and your company. The result: you'll cut through the marketing noise, elevate your company to 'thought leader' status and open doors to new business opportunities.
To help reveal how to build buzz and PR for your projects, I'll be joined by David Meerman Scott—the world's leading authority on the topic and author of the bestselling book The New Rules of Marketing and PR.
In an exclusive one-hour teleclass, you'll discover the secrets for creating irresistible buzz for your white papers and ebooks.
Space is LIMITED to only 100 participants. Reserve your spot today by clicking here.
Meet Our Special Guest
 David Meerman Scott: David is the bestselling author of multiple marketing books, including The New Rules of Marketing and PR, Tuned In and Cashing In With Content. He has presented at literally hundreds of industry conferences around the globe and is paid top dollar to share his insight.
Inducted into MarketingSherpa's Viral Marketing Hall of Fame, David has keynoted major marketing conventions (such as MarketingProfs B-to-B Forum 2008), has written more than 100 marketing-related articles and is an instructor for Pragmatic Marketing.
In my opinion, there's no-one better than David to help reveal proven strategies for generating buzz and PR for your projects.
By attending this teleclass, you'll get answers to these important questions:
- What are the most effective techniques for building buzz?
- What are the top three mistakes most marketers make when promoting content (and how can I avoid them)?
- How have other businesses succeeded in creating buzz for their papers and ebooks?
- Are press releases dead or is there a new way to use them effectively?
- When does it make sense to bypass traditional marketing techniques?
- What type of content is most likely to spread the fastest?
- When does it make sense to integrate audio and video into my promotion?
- How do I identify and approach the people most likely to help spread the word?
- What is a buyer persona and how does it impact my marketing?
- Should I use social networks to attract attention (and if so, how)?
- What is gobbledygook content and how do I avoid it?
- How long do buzz campaigns last and what can I do to extend their effectiveness?
Perhaps You Think You Have It All Figured Out, But…
Are you getting decent exposure for your white papers or ebooks? Feel like you have this mastered?
Here's the catch—the techniques have changed and are evolving.
In fact, you might be surprised by what you'll discover.
If you pick up even a single new idea that boosts the reach of your projects, the class will more than pay for itself.
Reasons You Should Attend
- Learn new ideas to fast-track your success
- Gain direct access to an industry leader
- Interact live with our special guest
- Attend from the comfort of your home or office
- Access the class recording and transcript for further study
Here's what you get:
1. The live 60-minute teleclass (with bestselling author David Meerman Scott).
2. A downloadable recording of the class that you can play back on your iPod, MP3 player or computer
3. Plenty of time during the class to ask questions
4. A complete word-for-word transcript of the teleclass for further study.
5. A 100% money-back guarantee of satisfaction.
All this for only $39.
To reserve your spot, sign up today!
Class: Building Buzz and PR With White Papers (Leveraging New Internet Strategies for Greater Exposure)
Guest: David Meerman Scott, author of The New Rules of Marketing and PR
Duration: 60 minutes
Date: Wednesday, September 17th, 2008
Time: Noon Pacific Time (1 PM Mountain, 2 PM Central and 3 PM Eastern)
Registration Fee: $39
Dial-in Details: You will receive an email with further instructions. To keep the cost of the class low, this is a long-distance call.
Guarantee: Attend this teleclass risk-free. If you are not fully satisfied, your registration fee will be refunded.
Can't attend the live teleclass? Sign up anyway. You'll receive a high-quality recording and a word-for-word transcript, so you won't miss a thing!
Class Reservation Options
Note: Scroll up for date and time.
Class reservations are available in these packages:
For questions, please email orders@whitepapersource.com
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