Social Media Marketing Industry Report
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Social media is seen by many marketers as the next gold rush.

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NOTE: Click here to see the 2012 version of this report.

Social Media Marketing Industry Report - Click to downloadTo understand how marketers are using social media, we commissioned the Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses. We set out to uncover the “who, what, where, when and why” of social media marketing with this report.  Nearly 900 of your peers provided the kind of insight that previously has not existed. In this report you’ll find:

  • The top social media marketing questions marketers want answered
  • How much time marketers are investing in social media
  • The benefits of social media
  • How time invested impacts results
  • The top social media tools
  • And much more!

If you’re pondering starting social media marketing, these findings will help push you over the edge.  If you’re already onboard, feel free to examine what the really experienced marketers are doing (and use this study to persuade others).

Enjoy the report!  Remember, the nature of social media is to “share,” so if you find value here, please let your peers know about this report.  Download the report here.

Click to retweet this reportMichael can be reached at 858-748-7800 x201 or at mike@whitepapersource.com

Note: Having trouble downloading? The file is large and may not display properly in some browsers. Try right clicking (or control click on Mac) to save to hard drive.

404 Responses to “Social Media Marketing Industry Report”

  1. Study: Marketers flock to social networks, but payoff still unclear » VentureBeat Says:

    [...] The study is entitled “Social Media Marketing Industry Report.” [...]

  2. Peggy Dolane Says:

    Michael, this page, your video and the white paper is a masterful example of how to use the web to share content and promote yourself. Wow. You are doing it all right. Bravo.

  3. Twitter Tweets about social media marketing as of March 23, 2009 | The Lessnau Lounge Says:

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  4. Mari Smith Says:

    SUPERB report, Mike. You truly are the king of white papers. The results are fascinating and will for sure cause a big buzz in the socialmediasphere & beyond!!

    Cheers,
    @marismith

  5. Top Social Media Marketing Questions Marketers Want Answered: New Industry Report | Facebook, Twitter, Social Networking to Grow Your Business! by Mari Smith Says:

    [...] The King of White Papers, Michael Stelzner, just released a hot new report this morning, after surveying close to 900 marketers online: Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesse…. [...]

  6. Chris Garrett Says:

    There is pure gold in this report, crazy to give it away you mad man! :D

  7. himanshu Says:

    Thanks for carrying out the survey. I will try to figure out how i can use twitter and friendfeed for marketing my website.

  8. Roseli A. Bakar Says:

    I agree with Chris that the report is too valuable to give away free :)

  9. Ian Farmer Says:

    Great white paper – I really like the managemnent summary video. Your opener “some people see Social Media as the next goldrush” is a terrifying thought. The people who made the money on the goldrsh were the people selling the picks and shovels not the guys digging for gold. You say people are closing business after few years, I am genertating prospects (which will close) after a only a few weeks. A must read whitepaper – thanks.

  10. Jim Wright Says:

    This report is awesome. Thank you so much for the information.

    I am glad you chose to give it away and not sell it. Thank you for it.

  11. Owen Brown Says:

    Great stuff. I can’t imagine the type of time you put into creating this information. Thank You for your hard work I intend to put the info to usse as soon as possible. I also like that it is not focused on one specific social network. Job well done!

  12. Nathan Hangen Says:

    How are the rest of us supposed to make any money when you give away such great content for free? Excellent paper.

    I also just heard your MC 1.0 interview, that was good and honest as well.

  13. Social Media Marketing Survey Results - Free PDF @ chrisg.com Says:

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  14. Bonnie Cranmer Says:

    THANK YOU, Michael Stelzner! Fabulous resource for anyone involved in social media and sharing the value to today’s business community.

  15. Bob Garrett Says:

    Great stuff – documents what I have been telling all the Linkedin fanatics about Twitter

  16. Moonlit Minds · Moonlit Minds Says:

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  17. Tina Cook Says:

    Thank you for sharing your findings Michael. Very valuable. The Law of Reciprocity will richly reward your generous spirit. The best part of the Social Media revolution is how the buzz unifies us in this incredible exchange of new thought, ideas (and timeless ones too!) across timezones.
    Warmly @TinaCook

  18. Craig Shipp Says:

    Great work on the report!

  19. Ron Davies Says:

    Nice job Michael,

    This runs very parallel to the MarketDom global report from earlier this year.

    Well done!

    Ron

  20. popurls.com // popular today Says:

    popurls.com // popular today…

    story has entered the popular today section on popurls.com…

  21. Jason Yun Says:

    Great video, and the first 10 pages of the report are gold so far!

    Keep it up!

    Jason Yun

  22. Patrick Allmond Says:

    Thanks for the great report. Supports just about every belief I have been preaching to people.

  23. Charles (Chaz) Broersma Says:

    Michael,

    Thank you for this exceptional report! I tweeted that it answers all of the begged quesitons which, it certainly does.

    The report is very insightful and useful in determining the importance of Social Media Marketing to Small Businesses in particular which, as we all know represent the majority of the worlds economy.

    Well done!

  24. Lisa Wood Says:

    Just downloaded it and can’t wait to dig in! :)

  25. Sheryl Victor Says:

    Terrific report to justify exploration and spending in this space. Terrific stats that can be used to sway clients to test the waters. Thank you!

  26. Web Copywriting Tips Says:

    Thanks…very much. This is just what I was looking for and now this will save me so much time. I’m really focusing on my social networking/marketing recently so I will get started on this report right now.

    Thanks for all the great work you do.

    Stuart Stirling
    Bling Copywriting

  27. Jennifer Abernethy Says:

    Great Report Mike! Sending virtual High Fives!! As a Sales Stylist and Social Media Ringmaster..I find your results align with what I’ve been seeing (and recommending) with my clients and followers. Thanks so much!!

    Jennifer Abernethy
    The Sales Lounge.com

  28. Mary E. Ulrich Says:

    Smart work and smart marketing! Putting an easily accessible Retweet button, with the message already written, is brilliant.

    Thanks by leading by example.

  29. Anonymous Says:

    Social Media Marketing Industry Report…

    I just received my download copy of the Social Media Marketing Industry Report. I haven’t had a chance to read the whole thing yet, just skimming over it so far, and it seems to be a good read. I feel another blog post coming on soon.
    ……

  30. claudio alegre Says:

    Philanthropy does come in many forms…

    Well done,

    Cheers!

    Claudio Alegre
    Venmark Media

  31. Jeff Tippett Says:

    Great report–nicely done. Thanks for all the work.

  32. Social Media Industry Marketing - Free Report | The Evolving Internet Marketer Says:

    [...] Developing Content, Marketing, Social Media Michael Stelzner surveyed 880 marketers to create his Social Media Marketing Industry Report. He started out asking what is the most important question you want answered about Social Media [...]

  33. Jeff Webster Says:

    Nice work. Thanks for sharing all your hard work with the community.

  34. Marjorie Janczak Says:

    This is absolutely valuable resource for any business owner looking to seriously leverage the power of social media.
    Thank you Michael, you are wonderful.

    Very well done!

    Regards
    Marjorie, The Etiquette Diva

  35. Rick Osborn Says:

    Michael,

    Thanks for the report. It pretty much confirms what I’ve already suspected about Twitter and other social networking sites. I’m currently in process of integrating my coaching business and other online ventures with Twitter and Facebook, etc. It would seem that Twitter is the hottest right now, but I think it really depends on how much time and energy you invest into whichever site you’re using to promote and network.

  36. Ian Farmer Says:

    Rick – agreed, wait for the flood gates to open! Start social media networking – have to redo web site, get into one media and you need to get into another, then the blog needs re-doing, redo the blog and the web site ………. and so it goes on. But it is proving worth it!!

  37. Jeffrey Summers Says:

    Great report! If this doesn’t get SMB’s off the fence I don’t know what will!

  38. Greg Group Says:

    This is great work. Social Media is here to stay for the marketers!

  39. Denise Wakeman Says:

    Michael, you rock! This report reflects what I’ve come to know in the last few months working with clients. Social marketing is here to stay and is worth the time and effort.

    Fantastic report. Thanks for your time and commitment to getting the word out.

    @DeniseWakeman

  40. Cindy King Says:

    Such useful information for all of us using social media for business! There are some real gems here.

    Thank you, Mike, for such great generosity in sharing this with everyone!

  41. bizsugar.com Says:

    Social Media Marketing Industry Report…

    Interesting compilation of information on how marketers are using social media and what they’re using it for….

  42. Web Site Traffic Says:

    Greta report! I learned a ton. Social media is certainly the future for marketers like us.

  43. Social Media Marketing Survey Results - Free Report — Marty’s Inner Success Circle Says:

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  44. Biz Tips Blog: Internet Marketing Tips Says:

    Social Media Marketing Industry Report (free!)…

    Just released: Social Media Marketing Industry Report… Michael A. Stelzner, the king of white papers and CEO of WhitePaperSource, surveyed over 900 marketers about their use of social media and came up with some surprising results. Some of the stats …

  45. Greg Mosey Says:

    Well done. I’d like to thank you for the effort to create this report. I’m sure many newbies like myself will appreciate the value included here. This is indeed the time to jump on the wagon that’s moving social media.

  46. Jarod Says:

    Thank you for this great and well-timed report. I am leading a discussion for nonprofit organizations in 2 days, and will be going into my presentation to quote some of the very relevant statistics you accumulated and qualified in this report to help validate my points. Great job!

  47. Phyllis Says:

    Great report Mike! This will be very helpful to me in generating new clients. Thank you for using the free business model.

  48. Social Media Marketing Industry Report Video Says:

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  49. Chicago IL FlashPoint Social Media: Top 10 Social Media Questions Marketers Want Answered | Social Media Marketing and Optimization Says:

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  50. iLibrarian » Social Media Marketing Industry Report Says:

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  51. The Social Media Marketing Industry Report | MarketingHackz Says:

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  52. Tia Dobi Says:

    Run–don’t walk–this report to your CEO, Director of Marketing or COO.

    @TiaDobi

  53. Grow Your Business Fast Says:

    Very Informative report. Now i know where to focus my energy

    Joyce
    http://www.beawealthyentrepreneur.com

  54. Wendy Says:

    Thank you for this! Just what I was wanting to see as I refine my marketing plan… what a God-send at the right time!

    Thank you for graciously sharing :)

  55. Michele Says:

    I don’t have a websight yet, but I CAN tell you, there are too many comments.

  56. John W. Furst Says:

    Just finished reading. Great insight. Now I know I am not the only one investing so much time. However, if done right, it pays off.

    Writing up a short blog post for spreading the word.

    Thanks for the work you put into this.

  57. Christina Littrell-Williams Says:

    WOW! This is incredible! Thank you for sharing this information! You are right, this was a “must read”! Every business owner, new and already set-up should have a copy!

  58. Larry Wentz Says:

    Ditto on what everyone else is saying here. I’ve used Twitter for 3 weeks now and have developed a number of relationships and a dash of business already.

    I am in the learning stages of social marketing & the best way I’ve found to learn things so far is paying attention to what a # of my followees/followers are doing on Twitter & other social medias ….. and things they shouldn’t be doing. Being yourself, having fun & helping others is the way to go IMO!

  59. Elaine Says:

    Thanks for offering this report, it was just what I was looking for. I liked how you also created a video to highlight sections in your report and have repurposed the content in different ways. Great Job!

  60. Mike Gingerich Says:

    Excellent information. As noted, this is a great example of sharing information as a way to build credibility and become a “go-to” person in the field. Well done.

  61. Bobbi Blades Says:

    Michael, this is fabulous and timely. Thanks for sharing this.

    My discussion in our Sales Meeting this morning focused on Social Marketing, how it can be beneficial to you personally and professionally. And, how to best utilize your time.

    You’ve given me the answers to the questions that were asked.

  62. Tim 'Gonzo' Gordon Says:

    Great information, Michael – thank you for sharing.

    I was curious, though…your respondents asked all these great questions. Where are the answers to the questions? Now that would be a terrific paper!

    Or maybe that’s what the Social Media Success Summit is all about… :-)

  63. » Social Media Marketing Industry Report Says:

    [...] A. Stelzner produced the Social Media Marketing Industry Report- While not as in depth as say the Mcann Wave 3 report it allows a glimpse into the raw data behind [...]

  64. Pamela Cendejas Says:

    Michael – What a great tool! Very interesting reading and so generous of you to share your vast knowledge. I will happily reTweet!

  65. Massimo Gaetani Says:

    I just had a quick look at the report and I agree that, as Chris Garret says, it’s pure gold. Thanks for sharing!

  66. Stop Recession Says:

    I am always confused about social media and ordinary forums. Anyone can explain this better?

  67. Kevin Sandridge Says:

    Mike! Thanks so much for putting this report out there. I sent a tweet out just now re: the ratio of female to male social media users (56% to 44%) and gained 3 new social media related followers immediately! Nicely done, sir!

  68. Checking Out The New Report On The Social Media Marketing Industry | Mark Wanczak.com Says:

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  69. Ian Haseltine Says:

    Thanks for such a thourough and eye-opening report. My organization just began to use social media marketing and are finding early success. The more help we can get, the better. Thank you.

  70. Joanna Siew Says:

    Very nice report!

  71. Lisa Bakewell Says:

    Great report, Michael! Thanks so much for offering it to us for free. I blogged about the report at http://lisaswritespot.blogspot.com/2009/03/scared-of-social-media-marketing-dont.html

    and also put it on twitter @lisabakewell.

    Thanks again!

  72. Vaishali Agrawal Says:

    Hey Michael,
    Its really nice to get such an easy n quick kinda report on Social Media Marketing. The Opening line “Social media is seen by many marketers as the next gold rush.” creates interest in the complete article.
    The White paper is simply superb.

  73. Nancy Arroyo- Perez Says:

    WOW Michael,
    you did an amazing job with the research for this report. A+++ I ♥ it!!
    Can’t wait to download the report.

    ~Nancy :)

  74. Kris Chrisman Says:

    Very comprehensive report. I now have a better understanding of the Social Media Marketing arena and the areas i need to work on.

    Thank You for putting it together!

  75. Rapport sur les medias sociaux. | Kick & Run, les chroniques parisiennes Says:

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  76. karthik Says:

    Wonderful work Michael! Its very useful to us. Thanx.

  77. Tuesday, March 24, 2009 | shiner.clay Says:

    [...] A decent read – The Social Media Marketing Report [...]

  78. Chris Jacobson Says:

    Thanks for the free report!

  79. Matthew Loop Says:

    Very good report. Thanks for sharing :)

    @MatthewLoop

  80. Susan Weeks Says:

    Fantastic report – video summary a great idea. Its brilliant to see some real, to the moment research and summarised findings, a very valuable contribution to social media marketing community and of untold use to small businesses wondering where to start with social media. Excellent effort !

  81. New Study on Social Marketing — How Do You Stack Up Against Your Competitors? | The Truth and Nothing But The Truth Says:

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  82. seo web design Says:

    Social media marketing combined with an effective on-site and off-site search engine optimization plan as well as a analysis to increase conversions should always ensure your website performs.

  83. Louisa Nardini Says:

    An excellent and accessible report revealing some very interesting, an occassionally surprising, results.

    I think we still have some way to go here in the UK in convincing small businesses that time spent on social media sites can deliver positive outcomes.

    However, where time is a premium this is often a hard sell.

  84. John Rozzo Says:

    Thanks for your hard work and the good questions – truly thought-provoking material!

  85. Don Says:

    It’s great to see some facts instead of marketing BS that seems to be clogging the highways of the net. Good Stuff!!!
    http://niagarabizblog.ca/

  86. steve dodd Says:

    Great report. But then I’m only echoing what everyone else has said. Now, my question is who is going to build an effective Social Media Management System? Is this going to come from the CRM world? Or, just be an addon to the CRM world?
    I believe that as this paradigm becomes a more predominant business practice, companies will need a way to manage and leverage all of this. As we’re seeing, it is growing exponentially and will become impossible to manage in the not to distant future.

  87. New Industry Report | SupaNova Training Says:

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  88. 360start Says:

    very informative, great example of how social networking can be used to generate the most useful information about social networking

  89. Cluey Says:

    Just adding my voice to the ringing praise here. Someone commented on Twitter the other day that everyone talks but noone listens … maybe not?

  90. SEO Marketing Report Special - Gain Insights from 900 Social Media Marketers | Says:

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  91. Sharon Dexter Says:

    An awesome report that has everything included. I’m definitely using some of the information contained in the report in my business plan that I’m writing. Great job – thanks so much!!

  92. Henk Says:

    Hi Michael, thanks for this great report. We did some promotion for it at http://www.dutchcowboys.nl (in Dutch ‘-))

  93. Nathalie Says:

    Thanks for the great report. To be honnest, I’m a bit dissapointed, though. Where are the answers to the top 10 social media questions? Or who can help to find them?

  94. Social Media And Marketing Says:

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  95. Michael A. Stelzner Says:

    Thanks everyone for the amazing response!!

    @Nathalie – I do not think anyone has figured out the answers to some of those questions. However, the free class referenced on page 10 of the report will address many of them.

  96. Bridget Ayers Says:

    Great report Michael, very informative and thought provoking, thank you for sharing.

  97. Melinda Says:

    I just tweeted it, Mike and I’ll be passing this on to people I know. Right On! http://twitter.com/justmelinda

  98. Nathalie Says:

    @Michael = thx so much for your quick response! And for drawing my attention to the online summit. I’ll register immediately!

    P.S. Of course I meant ‘honest’ and disappointed”…

  99. E.G. Sebastian Says:

    Thanks – a real eye opener!

    And superbly put together. Very easy to “read” due to the colorful professional graphs.

    Thanks a million!!!

    E.G. Sebastian

  100. brettbum Says:

    The report seems to be a nice start, but something about it, maybe the sample, seemed to limit the scope a bit. I just finished reading it and I’m left with the impression that maybe the people surveyed were too narrowly focused.

    Different business segmentations might help give a little more valuable insight to the questions and responses.

    For example, what percentage or number of people polled were affiliate marketers, verses marketers marketing for product sales, or services and consulting versus websites or web services, etc.

    How many were marketing for companies or clients with businesses of $1 billion per year + in revenue, less than $1 billion, less than $100 million etc.

    Maybe more importantly, if they are spending 10 – 20 + hours per week in marketing efforts, where are they spending that time? How much money is spent with that time?

    One element caught me as almost funny. In general if someone is engaging in social marketing and they do not see an increase in their search engine rankings, then I’d posit that they are doing something very very wrong. :)

  101. Michael A. Stelzner Says:

    Brett;

    At the end of the report we reveal the size of businesses (p. 24).

    Why does it matter if folks are affiliate marketers vs. those selling products? That does nothing to validate or invalidate the nature/value of social media marketing.

    We show you where folks are putting their time in based on the weekly hours at the end of the report (p. 21).

    Remember, this report is really a snapshot of those currently doing social media marketing.

    It should not surprise you that the larger organizations are lagging as the smaller ones tend to be early adopters.

  102. brettbum Says:

    The pie chart on P. 24 isn’t really clear (partly due to the color scheme (blue shows up twice for ex.) Regardless, that’s not my point, I think it would be more beneficial to understand the size of the company that is the target of the marketing. As a freelancer I’ve done marketing campaigns for companies much larger than myself. As a sub contractor I’ve done marketing campaigns for fortune 1000 companies. But if I just answered the poll as a ‘business owner’ or sole proprietor that might get lost in the response.

    My question regarding affiliate marketers and the several other types of marketers that I mentioned had nothing to do with validating or invalidating any of those groups. However, each group when advertising in social media will need to approach the medium in different ways. So a marketer that is trying to build buzz about a new product for sale through multiple channels will operate much differently than an affiliate marketer trying to bring people to a landing page or even a new website hoping to become the latest 2.0 phenomenon. :) They will all use the social media tool set differently and therefore if they respond to this poll, the subjective context of their answer is going to differ. As a reader of the report, the information will be more useful if we understand what type of target might have been in a marketing campaign.

    Don’t get me wrong, that is a tall order for a white paper, even from the grandfather of white paper writers. :) (I’m not trying to be hypercritical, but as someone that has been involved in this for several years the report does seem a little generalized and that is probably the point, especially as you do refer to this as a snapshot.)

    I know a lot of ‘social media gurus’ that spend hours and hours and days and weeks engaging in social media marketing, but to a certain extent if they are not using real money with their time, then they are essentially not putting their money where their mouth is and I do think that does speak a little to the validity of responses here. A future poll might try and capture a correlation between time spent per week or per month and money spent spent per week or month.

  103. Arnaud Talaia Says:

    Let’s see..

    So,you surveyed marketing pros.
    They told you that they don’t have a clue.
    And now you’re giving away your findings to other marketers so that -what ?- they can feel being part of a great congregation of clueless so-called marketers ?

    hmm..

    I guess, I’m thinking, wow !, what an achievement !

    Why do so many marketers think it’s gonna help them in any way ? Oh, that’s right: it’s for free ! Marketers like free stuffs, don’t they ? Free information, that must be worth SOMETHING, right ?!

    wake up, Wayne, you’re the bait, not the hunter !
    The only persons that owe to be interested are the ones that target clueless marketers, aka PR / communications agencies. Send it to seth godin or guy kawasaki, THEY’ll know what to do with it.

    Goodness gratious, do you mighty people of marketing ever think at all ?

    Next time I meet an armless woman, I’m gonna give her a nice and shiny ring. She won’t be able to wear it, but sowhat! she’s gonna feel lucky, won’t she ?

    Feel like giving me your opinion ? I’m all yours :) Write me at arnaudlimit at hotmail dot com

  104. brettbum Says:

    just an extra aside, I think you did a good job with this paper. For what ever reason, I’m wired to provide constructive criticism as opposed to glowing platitudes. Please let my lengthy responses be a small marker of my appreciation of the effort. :) If I didn’t care, or didn’t think it was worth reading, I would have left a comment at all.

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  106. Sherri Lasko Says:

    I haven’t had a single meeting in the past few months (for either design or marketing) where this subject hasn’t come up. Lots of my clients are asking if this is really important enough or just a “fad.” I’ll be forwarding them your info, for sure. Thanks!

  107. KarlJonesLive.com » Blog Archive » How Marketers Are using Social Media to Grow Their Businesses Says:

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  108. kamjah Says:

    As Social media marketing is an emerging source of online marketing. I found very useful tips and new techniques in this report. Thanks for sharing. :)

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  110. links for 2009-03-24 | Mostly Marketing - Definitely Digital Says:

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  111. Nicky Jameson Says:

    Micheal – Thanks for making this super report freely available to the marketing community. Not many of the questions were a surprise to me however you’ve saved me a lot of effort by actually detailing them here.
    I blogged my thoughts about the White Paper here:
    http://nickyjameson.com/2009/03/24/top-10-questions-small-businesses-are-asking-about-social-media-marketing/
    and have encouraged my readers to download it.

    And wow, I note it’s already added the trackback above. That was fast. Also want to thank you for acknowledging the oft-maligned social media gurus/experts…lots of fodder here for them to zero in on the needs and meet them and make some business owners very happy.We are all in this evolving medium together. Cheers and good job.

  112. Social Media Industry Report Proves Interesting | Advertising Blog Says:

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  113. iCan't Internet Says:

    This is very useful information, and indeed, it does answer the questions marketeers have about Social Media.
    A must read for every internet marketeer, and I will tell my readers also!

  114. Bryan Quinn Says:

    After reading this report, I was surprised at some of the statistics. However, it shows that I am on the right track by using social networking as part of my IM strategy.
    Thanks Michael

  115. Markus Hübner Says:

    A really good compilation. Keep up the good work.

  116. Golf Course Ireland Says:

    Great video – some very interesting results there!
    Thanks again

  117. Preeti Says:

    Thank you so much for sharing such useful info! Have re-tweeted.

  118. Free Social Media Marketing Industry Report | The Great Websites Blog Says:

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  119. Chris Lang Says:

    My suggestion is to definitely be learning all you can about Google Friend Connect and the Google Social Networking going on within all Google properties.

    Do not worry about making money or generating traffic from this Google revolution. I can teach you that if you don’t get it already.

    What you want to be doing at this point is getting to know and understand what is going on here and putting the pieces in place.

    This is THE coming social network and promotional venue that we will all be using for the next decade.

    In fact I am staking my entire online business on this. Facebook may seem like a great place, but I only use it as a lead funnel.

    I use Google Friend Connect and the social features Google has only this week enabled all over the place to actually close leads.

    That is the difference in social sites and Google’s social offerings. Flat out salesletters and commercial offerings with out the spam complaints that will come from places like Facebook and social bookmarking sites like Digg.

    Feel free to get in touch with me if you need more, Chris Lang is everywhere.

  120. www.viralmarketer.co.za » Social Media Whitepaper Says:

    [...] Media Whitepaper Posted by: Dirk in Social Online Marketing The Social Media Marketing Industry Report has some very interesting findings on the current status of social media marketing. If you want to [...]

  121. 88% of marketers are using social media to market their business « Suzanne LaChapelle’s Weblog Says:

    [...] Download full report > [...]

  122. toddkmeadows Says:

    How Marketers Are Using Social Media to Grow Their Businesses ~ definitely gives everyone a “leg up” as business moves to “influence 2 influencer”.

  123. Medical Tourism In India Says:

    Excellent Video about SMO…

  124. Law Firm In India Says:

    Very nice post…

    Thanks a lot…

  125. Volker Says:

    Very good report and good insight. Wonderful to have it available for free ;-) Guess it is only a teaser of what you really know?

    Thanks,
    Volker

  126. Social Media Marketing Industry Report - E-Book kostenlos zum Download | NewMarketing Blog Says:

    [...] schreibt Micheal Stelzner, der für diesen Report 900 Marketingleute befragt hat, und: In this report you’ll [...]

  127. bbtouring Says:

    Some great stuff here. Interesting that sole proprietors were the largest group participating. Does that mean that sole proprietors have more of the time to participate and the ability to frequently access the Internet than others? Social media marketing certainly “costs less” if it’s your own time your burning. I think the ROI piece is what would be really helpful.

    Thanks for this report!

  128. Leah McChesney Says:

    A wealth of information, thank you for the insight! The numbers speak for themselves when explaining the power in social media.

  129. Jas Says:

    Great white paper, and as someone new to social marketing gives me a lot of food for thought.

  130. Internet Marketing Ecuador Says:

    Great information about Social Media Marketing that is starting used in Ecuador

  131. Free Report on Social Media Marketing Survey Results Says:

    [...] Here’s the free report on social media marketing survey results. [...]

  132. Twitter Blog » Relatório: Como o Marketing está a usar as redes sociais Says:

    [...] ferramentas usam, e que benefícios delas retiram. Façam o download gratuito, e podem também ver aqui um pequeno vídeo sobre o [...]

  133. Behind the Scenes: Social Media Marketing Industry Report | Life Beyond Code Says:

    [...] The report is available for immediate download here [...]

  134. Gary Pearl Says:

    Michael,

    This was an invaluable read. It centers the novice networker and social networker and I am sure will be regarded for a long time in the blogosphere.

    Thanks.

    Gary Pearl
    Twitter Gary_Pearl
    Website http://www.HBOnow.com
    http://www.HomeBusinessOpportunitiesNow.com

  135. kenneth lim . net » Blog Archive » Twitter Today: March 25, 2009 Says:

    [...] Paper Source posted an excellent report on how marketers are using social media to grow their businesses. (From: @mike_stelzner via [...]

  136. Terri Brooks Says:

    Thank you Michael! This is incredible information and a “must have” for anyone serious about growing their business through social media.

    I can’t wait to “dive” into the report!

  137. Mamta Mamta Says:

    Michael I did use the retweet button,very good research.I have been using social media sites for five years,very happy with the results.

  138. Must Read for Ministry: Social Media Marketing Industry Report - ChurchCrunch Says:

    [...] The Social Media Marketing Industry Report has been recently released and it’s an amazing resource for ministries and a must read for [...]

  139. Mike Scheiner Says:

    Michael thank you.
    Extremely informative and a great snapshot of how powerful this channel is becoming.

  140. John Halderman Says:

    Michael,

    What a fantastic undertaking. A great report which will be helpful to many.

    There is much to gleen from it for anyone looking to fine tune their social marketing efforts.

    It’s always so valuable to learn from others who have already been doing somthing. You have provided many things we can check our current efforts against, and bring up several good questions we should be asking ourselves.

    Along with what you have reveled in the report it can also be beneficial to locate and watch those who have gotten successful at this social stuff – and there are some in all areas to be found.

    John

  141. Discover Best Ways To Use Social Media For Marketing Says:

    [...] this social media marketing thing such as the study that Michael Selzner just did called “Social Media Marketing Industry Report” where he polled a whole bunch or social media users to gather the most asked questions and [...]

  142. Samenvatting: social media marketing industry report maart 2009 | Bijgespijkerd Says:

    [...] kwam mij het social media marketing industry report onder de aandacht, geschreven door Michael A. Stelzner. Het rapport is geschreven om twijfelaars [...]

  143. Patsy Stewart Says:

    A great read Michael!! You gave us a wealth of information and a resource we can use in many ways. Thanks so much for sharing your knowledge. I am going to share it tonight with a group I will be speaking to about Social Media. Thanks again!

  144. Social Media Marketing Interview | The Way of Money Says:

    [...] What you’re going to hear is Mike and I talk about various factors surrounding social media marketing, and why it’s completely necessary for business today [...]

  145. Steve Heideman Says:

    As someone who has been using social media marketing for a few years now, it is no surprise to me that many marketers are new to social media. I always say that just because you have a hammer does not make you a master carpenter. Just like having a twitter account does not make you a social media expert. I think companies understand that and are very discriminating when hiring companies like us to implement their Social Media strategies. Great report Mike!

  146. Rod Sloane Says:

    Well laid out, easy to read and with some really challenging results. I didn’t realise that one of the sexes had a greater preference for video. Excellent work.

  147. jimmy lee Says:

    Tks for sharing this interesting white paper. By the way, besides ‘Twitter’, seems that ‘Plurk’ is also gaining popularity..

    Cheers!

    jimmy lee
    Twitter: @jimmyltc
    Website: http://www.MettaMoneySite.com

  148. 2009-03-25 Internet Marketing ONline Activities | Internet Marketing ONline Daily Tips, Tactics, Tricks Says:

    [...] social media resource. 10 Most pressing questions social media users have. http://www.whitepapersource.com/socialmediamarketing/report/ [...]

  149. Deep Sherchan Says:

    This is a great initiative. With the rise in the use of social media, one really need to see if its working at all. I myself have been trying to figure out.
    This is encouraging for people like me.
    Thanks

  150. Dantanner Says:

    Read the report cover to cover. Highly intelligent statistic and numbers. Give you great insight.

  151. carrie Says:

    Thanks for getting this together, Mike, very interesting. Also of interest that those using social networks for a while were using more different tools then new users, probably because those less comfortable with the technology want to stick with the larger or better known forums. I wonder where Twitter will be a year from now.

  152. Social Media Marketing Industry Report (free!) | GordonWebbo.com Says:

    [...] Just released: Social Media Marketing Industry Report… [...]

  153. Report zur Nutzung von Social Media im Marketing - FOLDEN eMarketing Says:

    [...] Social Media Marketing Industry Report [...]

  154. 25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads | SEOptimise Says:

    [...] Social Media Marketing Industry Report [...]

  155. Report on the Business Use of Social Media in Marketing - FOLDEN eMarketing Blog Says:

    [...] Social Media Marketing Industry Report [...]

  156. Mídias sociais geram resultados em marketing « Thiago Bittencourt Says:

    [...] SÃO PAULO – As mídias sociais estão se tornando ferramenta prioritárias para os profissionais de marketing e já estão gerando resultados para os negócios, segundo um estudo da WhitePaperSource. [...]

  157. 社会化媒体营销调研报告 — 葛小飞 Says:

    [...] WhitePaperSource公布了一份对社会化媒体营销(Social Media Marketing)的调查报告。这份对超过900名社会化媒体用户进行各种类型的调研报告,对于了解美国social media行业有不错的帮助。报告提供免费的PDF下载,下载地址在这里(英文)。 [...]

  158. Social Media Industry Report Proves Interesting - 5WPR Says:

    [...] Michael Stelzner at the WhitePaperSource has produced a pretty in depth report on the social media marketing industry. The industry now has enough years on it that this research is becoming more valuable to help make sense of this fast growing and often unwieldy area of the marketing mix. [...]

  159. Social Media: Don’t Expect a Marriage Proposal on the First Date » B2B MarCom Writer Blog Says:

    [...] Bob Bly has an interesting discussion on his blog about a new social media reportby Michael [...]

  160. Holly Says:

    Hi Michael – Great white paper. Thanks for sharing I will definately pass on the great info.

    Holly Reville
    http://www.xpressivemarketing.com

  161. Internet Marketing Says:

    Social Media Marketing is more or less like Face 2 Face marketing. The only difference is that instead of being face 2 face in the real sense, we’re communicating thru technology.

  162. Matthew Says:

    Nice report. I’m amazed that marketers use Twitter more than Facebook. Was this report purely focused on the US? As here in the UK I think many people (not me mind) are still skeptical of Twitter as a marketing tool.

  163. Michael A. Stelzner Says:

    Matthew – In the US, there are far more people on Facebook than Twitter also.

    But many marketers have yet to figure out how to leverage facebook.

    Mike

  164. Social Media Marketing Industry Report (REVIEW) Says:

    [...] Stelzner put together an informative white paper called the Social Media Marketing Industry Report. In his reporting he surveyed nearly 900 marketers for their insights into Social Media. This white [...]

  165. Chris Lang Says:

    @Michael A. Stelzner,

    You said: “In the US, there are far more people on Facebook than Twitter also.”

    Everyone on Twitter is a Marketer, and it is not clear to most what to do with Twitter any more then GFC networking is apparent to most.

    Most of the increase in Facebook use I believe is the mass exodus from MySpace AKA SewerSpace by 20 somethings.

    I have allot of 20 to 28 year old friends, they are all going to Facebook and the graduating seniors of last years high school class are off at college now and using Facebook to stay in touch too.

    You have to remember 20 somethings do not use email. Think of FB as their email. I worked as a bartender for many years with these kids. I know them.

    So, my rather long point here is that many, many Facebookers are NOT marketers. Tweeters? I would say 99%, but just a guess, what do you all think?

    Chris Lang

  166. Ian Farmer Says:

    I think Chris’s comment “You have to remember 20 somethings do not use email” is very insightful. I have 2 x 20 somethings and Chris is right – but I have not thought about it before.

    As demographics start to dictate that in the “Corporate World” the 20 somethings move into decsion making roles, we had better re-think how we communicate with them if we to ever stand a chance of selling to them.

    On a MSOFT ad the SVP of marketing at Coke Cola says (paraphrased) Coke doesn’t own the brand anymore – the consumer does. Guess what the sales person does not control the sales cycle anymore – the prospect does.

    Get wise salespeople! Chris thanks for the insight.

  167. Chris Lang Says:

    @Ian Farmer,

    No Ian, what you just said is the most insightful thing I have heard in months.

    The consumer owns the brand. WOW!

    This is exactly what I told Matt Mullenweg in a post on WebProNews blog post yesterday.

    Mullenweg thinks he owns Facebook, my point is that we own Facebook, Scoble said he should not listen to us, that mostly he is hearing from winners.

    AAAHHHH, I don’t think so. I told him, Facebook is being shaped by kids, AND kids are fickle. The same ones that made MySpace are now shaping Facebook.

    If they find something better they will bail FB and take up there. They won’t get Twitter because they text like crazy, they don’t need it, their phone is everything. Just watch what your kids do and then think how you can use that next big thing for marketing.

    We may own the machine, the users own the content, oh, now we are back to Facebook again.

    Things are going to change fast, wait till these same kids take up Google Latitude, that will be what makes Google the new social network. I know a few that are starting to get the power of Latitude now.

    And they all ran out and bought Android phones, not iPhones. That is already last years to for them.

    All I can say is learn everything you can about Google Friend Connect and what they are really doing.

    Oh yeah, what is the next most 20 something used property? YouTube…..

  168. links 03/27/2009 « لینک Says:

    [...] FREE downloadable PDF – Social Media Marketing Industry Report [...]

  169. Facebook’s popularity and your church’s social media strategy | Kingdom Strategist Says:

    [...] Don’t get me wrong, a social media strategy is a great way to address many of the growth, marketing, and financial challenges facing churches today. According to social media marketers, the top benefits of a social media strategy are (Source: Social Media Marketing Industry Report): [...]

  170. SismoWeb » Posts » Mídias sociais = resultados em marketing Says:

    [...] Pena ainda não termos estudos como esse sobre o mercado brasileiro. Mas para quem quiser conferir mais detalhes do estudo estrangeiro dá para baixar o PDF completo do white paper aqui. [...]

  171. News Update - Best of the Day Says:

    [...] slogan was ’silicon.de – the who, what, when, where and why of e-business’. Today, Michael Stelzner uses this slogan in his ‘Social Media Marketing Industry Report: How Marketers Are Using [...]

  172. B2B Online-Marketing Blog Says:

    Very interesting whiterpaper. Thinking about for myself, how the relevance of social media marketing is increasing for b2b companies? Looking forward to discuss. Jens

  173. Chris Lang Says:

    BTW, if you want to learn how to use Facebook for commercial conversions follow the link in the comments to Mari Smith’s site.

    She knows what she is doing and taught me my best Facebook strategies. I can’t recommend what she teaches enough.

    Like how to embed an AWeber form in your Facebook profile and groups. That one in itself is gold.

    @IamChrisLang

  174. Steve Finikiotis Says:

    Well-crafted and thought-provoking. Your readers’ views are intersting, too. Many thanks. Steve @finikiotis

  175. ViVaNSE Says:

    Very interesting. Thanks for sharing & best wishes for continued success.

  176. Social Media Marketing Success Takes Time « Ecommerce Solutions Blog Says:

    [...] tool, and of the investment of time required to make it a success. More information on the Social Media Marketing Industry Report Like our blog? Follow us on [...]

  177. 25 Free Social Media Marketing and SEO Ebooks & White Papers! « Katie’s Blog Says:

    [...] Social Media Marketing Industry Report [...]

  178. Majority Use Social Media Marketing, Still Have Questions | Programming Blog Says:

    [...] of 900 marketers. The report looks at the state of social media marketing. Interesting stats from the report [...]

  179. ImpactWatch » Blog Archive » Top Social Media Monitoring & Measurement Posts of the Week Says:

    [...] Social Media Marketing Industry Report – White Paper Source [...]

  180. Relevant Metrics: Look in Relevant Blogs « Social Media Marketing, Thoughts, Facts & Data Says:

    [...] pointed me to this very good report and I was surprised to learn that 64% of marketers spend five hours or more per week using social [...]

  181. How Marketers are Using Social Media to Grow Their Business @ STC Marketing Communication SIG Says:

    [...] Earlier this week, I received a flutter of tweets through my twitter account about Michael A. Stelzner’s hot off the presses white paper: Social Media Marketing Industry Report-How Marketers are Using Social Media to Grow Their Businesses. [...]

  182. Social Media Marketing Success Takes Time | Marketing Blogs - All Latest Posts Says:

    [...] information on the Social Media Marketing Industry Report Like our blog? Follow us on [...]

  183. Judy Cullins Says:

    Great report. I just sent link to 3 friends with businesses. You are clear and easy to understand. My own success ( on 3-6 month) is by using VA and my webmaster to help with the techie parts. I advise others to hire help and really soar. I give telesminars on book writing and self-publishing, and from twitter, I got 160 people to sign up for free one and 13 or so for paid one. Amazing, Lucky I’m good at writing short tips, med tips,and articles that pull my audience to my site at http://www.bookcoaching.com

    I think I’ll teach copywriting for twitter soon.
    Cheers,

    Judy Cullins

  184. Enterprise 2.0 Blog » Blog Archive » The Next Marketing Gold Rush Says:

    [...] engaging Social Media Marketing Industry Report; I’d also recommend checking out the below video highlighting some of the White Paper’s findings with Michael [...]

  185. Social Wendy Says:

    Wow! This is a great report- full of the questions my clients are wanting answers for. While I share what we know, there is still lots of wildnerness out there. Everytime a pro publishes, it just validates the growing conversation.
    Thanks for sharing- will definitely play this forward!
    Social Wendy

  186. social networking san diego Says:

    Great Post! I will RT for sure! internet marketing is the future! especially twitter. strap on your seat belts this is going to be a WILD RIDE :) twitterholic @justinrfrench

  187. Social Media Marketing Tips from WebFadds Says:

    [...] below at the “Benefits of Social Media Marketing” chart which appears in a whitepaper, free for the download, by Michael Stelzner, who interviewed 900 business people and marketers for his research. [...]

  188. Biz Tips Blog: Internet Marketing Tips Says:

    Twitter Tools to Maximize Your Experience…

    In the Social Media Marketing Industry Report that was released this week, one of the findings of the 900 people surveyed, was that 57% surveyed wanted to learn more about how to use Twitter. Amongst my twitter friends, yesterday a link was being retwe…

  189. Tom Says:

    Keep up the great work!

  190. Connection Graphics - Blog » Blog Archive » Time for Social Media Marketing Says:

    [...] they are spending upwards of 20 hours a week with their LinkedIN, Facebook and Twittering. Social Media Marketing Industry Report by Michael A. Stelzner, March 2009, as reported by WebProNews, outlines the value of social [...]

  191. Marnee Says:

    Thanks for the information. Well done.

  192. Cross-Culture Tweets - Week 13 of 2009 Says:

    [...] must read from @mike_stelzner Social Media Marketing Industry Report (Free, must read) [...]

  193. Sue Holm Says:

    Thanks, Mike. It was comforting to know I’m right where I should be. I’m one of those 50 something, solo-prenuers, learning to use socia media (Ning, Biznik, Facebook, Linked-In and now Twitter) to market my business. Eager to learn more. I just spent some time learning more about Twitter today from The Savvy Networker.

  194. Twitter Tools to Maximize Your Experience | GordonWebbo.com Says:

    [...] the Social Media Marketing Industry Report that was released this week, one of the findings of the 900 people surveyed, was that 57% surveyed [...]

  195. Robinana Says:

    Michael, Your report is an excellent read. It is amazing the Pied Piper effect that social media has.

  196. Chris Lang Says:

    @Sue Holm

    You said: I’m one of those 50 something, solo-prenuers, learning to use socia media (Ning, Biznik, Facebook, Linked-In and now Twitter) to market my business.

    Actually let me caution you a bit, I tried them all at once, somehow I survived it all.

    Just try one, participate highly, if it is work and you hate it, bail.

    DO NOT when you are new try to be everywhere, it will drive you crazy and you will quit.

    Just try one, do it right and give it everything. I am on 5 networks but I very good at doing this. Eat an elephant one bite at a time.

    Also, quick heads up, YouTube just added Twitter links and Google just added 30 social bookmarking sites to GFC widgets. Found a great video showing you this works on YouTube.

    http://www.youtube.com/watch?v=fS3DQfVR2sw

    Huge opportunity for those who are the very first to use this, you will get huge response just because visitors will want to try it out. Good Monday morning blog post…

  197. xeit » Blog Archive » Social Media Marketing Industry Report - oder welches sind die am meisten eingesetzten Social Media Tools? Says:

    [...] Report zur Verbreitung von Social Media im Marketing von Michael A. Stelzner. In einer Online-Befragung konnten 880 Marketing-Leute gewonnen werden. [...]

  198. Xena Nguyen Says:

    Michael, thanks a lot for putting up this article. I has been focusing a lot in social media for my online store and I was not sure if I did the right thing. Apparently I am very new this online retailing as well as social media. There was not any big impact yet. However, I am getting more people to my Twitter account by being more engaged. If anyone would like to connect, please follow me http://twitter.com/xenabeauty

  199. Social Media Marketing Industry Report | Zahlen | Marketing Welten Says:

    [...] Der Report (ca. 6MB) kann hier geladen werden. Und hier gibt es eine kurze Einführung. [...]

  200. It's Open » Blog Archive » New stats: 88% of marketers use social media Says:

    [...] a new report that contains some interesting stats about the use of social marketing by companies. It’s by [...]

  201. Social media Now 3.30.09 | Social Media Club Says:

    [...] Chris Garrett shares results from a survey of 900 marketers on how they use social media. [...]

  202. Deep Sherchan Says:

    Just posting to share some similar research report http://www.socialnetworkingsandiego.com/social-networking/twitter-as-a-marketing-media/

  203. Social network marketing - what it takes — Groupings Says:

    [...] Michael Stelzner, is a “white paper” specialist who uses the internet both to find and manage his information and to spread the word about his work. He has released this report after surveying close to 900 marketers online: Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesse…. [...]

  204. The Biggest Questions About Social Media Facing Marketers « Social Media News Says:

    [...] through a recession. However, there are a lot of questions tied to that increase in spending.  A study by Michael Steizner’s has done a good job of rounding those questions up. Here’s the [...]

  205. Felix Adewoye Says:

    This is a great job of showing the power of social media. Thanks for giving it away.

  206. Robin Harrison Says:

    An absolutely fascinating article which highlights the relatively new and increasing power of social media.

  207. Whose using Social Media anyhow? « Time on Task VA Blog Says:

    [...] Posted on March 31, 2009 by timeontaskva Michael Stelzner recently published a report on the Social Media Marketing Industry.  The report is based upon a survey of more than 850 social media users.  It has some great [...]

  208. Tami Pederson Says:

    Thank you, thank you, thank you! I have been using Social Media the last 4 months and have found it to be a wonderful marketing tool for my business. I have shared your report with my “Link Greater Green Bay” LinkedIn Group.

  209. Juicy Links: March 23 - March 27 : Exclusive Concepts Blog Says:

    [...] Social Media Marketing Industry Report [...]

  210. Jarrett Holmes Says:

    Awesome report. Thanks for sharing your knowledge. Social marketing is the future! -@SocialMrktGuru (Twitter)

  211. Does Using Social Media Sites For Law Firm Marketing Work | The Attorney Marketing Blog Says:

    [...] Michael Stelzner, of whitepapersource.com has authored a new report, “Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesse….” [...]

  212. Business and Social Media - 9 Bogus Statements | Aspiring Business Says:

    [...] average age of a user on LinkedIn is 41.  A recent report on the state of Social Media Marketing showed that the age group of 30 – 39 are the most prevalent users for social media marketing (by [...]

  213. Today’s Random Thoughts on Twitter | Content Rich Says:

    [...] new and very cool white paper, Social Media Marketing Industry Report, was put together by Michael Stelzner at White Paper Source. The goal of the paper was to [...]

  214. Business and Social Media - 9 Bogus Statements | Direct Help from Business Developers Says:

    [...] average age of a user on LinkedIn is 41.  A recent report on the state of Social Media Marketing showed that the age group of 30 – 39 are the most prevalent users for social media marketing (by [...]

  215. Gli esperti di marketing utilizzano i social media? | SMM Says:

    [...] Per i più curiosi, l’intera survey di Stelzner si trova sotto queste parole. [...]

  216. Michael E Cantone Says:

    Mike,
    Another great report!

  217. Juicy Links: March 23 - March 27 | Blogs about All Online Information for free shopping cart Says:

    [...] Social Media Marketing Industry Report [...]

  218. Brian Baulch Says:

    Hi Michael,
    thank you very much for a great and very thorough report it will help a lot of marketers like my self, l will sure pass your site on to others keep the great work up mate!

  219. The OPLIN 4cast » Blog Archive » OPLIN 4Cast #132 : Recent tech studies, Diigo, Online publishing, StoryTlr Says:

    [...] Social Media Marketing Industry Report [...]

  220. Studien und Marktdaten der letzten Zeit (#1) | Leander Wattig Says:

    [...] Social Media Marketing Industry Report Heraus-/Auftraggeber: Michael A. Stelzner Erscheinungsdatum: März 2009 [...]

  221. My Pitch Log Mashup, Vol. 4 | Social Media Explorer Says:

    [...] Stelzner’s is one of those blogs I’ve been reading a long time. He’s put together a pretty interesting report on social media marketing. It was compiled after surveying almost 900 marketers about the state of the industry. Some [...]

  222. Fiscal Freedom Fighters Says:

    Great content! Social media is certainly a fantastic tool for connecting and interacting with both customers and non-customers.

    Thanks for providing such great insight and I look forward to more cutting edge info!

  223. Luca Da Gama Malcher Says:

    Thanks for sharing. Your analysis is very interesting

  224. Gabriel Says:

    Michael, you opened a lot of eyes with this report. I’m glad you decided to share this with everyone. Thank you.

  225. 9 out of 10 Marketers Are Using Social Media. Are You? | bda - Buckingham Design Associates Says:

    [...] the last week people have been bookmarking, blogging and Tweeting like mad about a new report on social media marketing. Put together by popular blogger and white paper specialist Michael [...]

  226. Struggling Entrepreneur » Blog Archive » 86A- Top 10 Questions about Social Media Marketing- an Industry Report Says:

    [...] In this bonus episode of The Struggling Entrepreneur, we thank Michael Stelzner for his approval to publish this audio mp3 of his document that was launched in March, 2009. It is called  “The Social Media Marketing Report: How Marketers are Using Social Media to GrowTheir Business… [...]

  227. Teri Dempski Says:

    Michael,

    Very good stuff! I have tweeted this and can’t thank you enough for compiling the information in layman’s English. There are so many folks out there that still don’t get the concept of social media marketing and this report will help them.

    I’m very excited that you are paying it forward and made the report free!

  228. Cross-Culture Tweets - Week 14 of 2009 Says:

    [...] of marketers use social media 5 hours or more each week & 39% for 10 or more hours weekly #smreport – [...]

  229. The Tweet In | Linkedin to Business Says:

    [...]  Stelzner (@Michael_Stelzner) in his “Social Media Marketing Industry Report”  set out to understand how, why and where marketers and business owners  were using social [...]

  230. IABC Wellington » Member Special - social media event discount Says:

    [...] of research is building to prove its effectiveness and measurability. For example, the stats in this recent research report show the wide demographic spread of social media users, and that the best results come from using a [...]

  231. Top 10 Most Powerful Twitter Tips for Brand New Beginners « Social Mapping Says:

    [...] If folks want to check it out: http://www.whitepapersource.com/socialmediamarketing/report/ [...]

  232. The Well-Fed Writer Blog » New (and free!) Report on Social Media Invites “The Question” Yet Again… Says:

    [...] friend Michael Stelzner just released a killer report (and free, tool!) on social media, compiled from the input of some 900 folks. Entitled Social Media [...]

  233. Top 10 Social Media Questions Marketers Want Answered « She-conomy Says:

    [...] makes Stelzner’s March 2009 white paper, Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesse…, an invaluable tool as it provides insight into the ominous world of Social Media Marketing. It is [...]

  234. Social Media Marketing Works! | Coaches' Internet Marketing Source Says:

    [...] some of the important parts for coaches here.  If you want to see the entire report, you can go to Michael’s blog and download [...]

  235. Majority Use Social Media Marketing, Still Have Questions | GoSocial.us : Building Brands in Social Media and Online Marketing Says:

    [...] of 900 marketers. The report looks at the state of social media marketing. Interesting stats from the report include: – 88% indicated they were employing social media for marketing purposes – 72% have only [...]

  236. Social Media for Small Business | Wisconsin Web Says:

    [...] According to Michael A. Stelzner of Social Media Marketing 81 % of small business owners feel they are generating exposure for their business through social marketing; [...]

  237. Jennifer Filgate Says:

    Hi Michael,

    I went to go download the report and am just getting a white page. Was it only available for a limited time?

    Thanks,
    Jennifer

  238. Jennifer Filgate Says:

    was able to right click and save it to my computer. Disregard my last comment. Thanks for the report! Can’t wait to read it.

    Jennifer

  239. Social Media Marketing | Nashville Internet Marketing | SMM | Zion Eye Media - SEM/SEO Says:

    [...] social media report blog is an outstanding way to show usage of social media marketing as means to promoting yourself, [...]

  240. Social Media Marketing Industry Report Says:

    [...] un twitter, facebook, flickr e via dicendo, ecco una presentazione, con annesso report, dal titolo Social Media Marketing Industry Report, fatta da Michael [...]

  241. June Says:

    What a great report! Actually seeing the statistics was quit an eyeopener, especially the graphs on the sites that are considered the most popular and the age demographics. Twitter wasn’t a surprise, but some of the other sites were. Thank and you have been tweeted.

  242. State of the Church Online - Research Findings | Kingdom Strategist Says:

    [...] 1 is interesting given that Twitter has surpassed Facebook as the top social networking tool for business marketers. Especially because Twitter posted 76 percent growth (in unique visitors) last month compared to [...]

  243. my social media competition. « Says:

    [...] open ended questions about the industry.  If you don’t want to read the entire thing, go here to watch a video that explains some of the highlights.  After reading all 26 pages, I do have to [...]

  244. my social media competition. | Internet Marketing Blog Says:

    [...] open ended questions about the industry.  If you don’t want to read the entire thing, go here to watch a video that explains some of the highlights.  After reading all 26 pages, I do have to [...]

  245. links for 2009-04-09 | BlueWave Media - BlueWave Media Cafe Says:

    [...] Social Media Marketing Industry Report If you’re pondering starting social media marketing, these findings will help push you over the edge. If you’re already onboard, feel free to examine what the really experienced marketers are doing (and use this study to persuade others). (tags: socialmedia marketing whitepaper business) No TweetBacks yet. (Be the first to Tweet this post) Sure, go on and share this [...]

  246. Today’s Top Twitter Tools - Friday 10 April « Twitter Blogger Says:

    [...] http://www.whitepapersource.com/socialmediamarketing/report [...]

  247. Jim Bround Says:

    Wow Mike, this is just a fantastic paper. I found it on Chris Garrett’s blog. I am just getting into social marketing and haven’t started using twitter, but this may be the impetus to get me going on it. Well done.

  248. Dr. Sally Witt Says:

    Excellent job. Congratulations!

    Dr. Sally Witt
    Social Networking/Media Coach/Trainer

  249. Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses | ihub Media Says:

    [...] set out to uncover the “who, what, where, when and why” of social media marketing with this report. Nearly 900 marketers provided the kind of insight that previously has not existed. In this report [...]

  250. Mike L. Silverman Says:

    Just listened to an interview with the author on 10 Golden Rules Podcast. Now printing out his white paper. Looking forward to reading this!!

    Mike L. Silverman
    Affordable SEO and Web Design
    Silver Web Solutions
    Atlanta, GA

  251. Is social media effective for B2B lead generation? Says:

    [...] How to Capture Readers and Keep Them Engaged, recently released his report on the results of a survey on social media marketing that he’s using as bait for the Social Media Success Summit he’s producing in May. [...]

  252. Marketers’ Top Social Media: Twitter, blogs, LinkedIn, Facebook « The Media Six Says:

    [...] their business, though 72% of those using it say they have only been at it a few months or less, according to a social media study by Michael Stelzner, sponsored by the upcoming Social Media Success Summit [...]

  253. Finding Credible Sources of Social Media Marketing Data Says:

    [...] for example, this highly readable white paper from Michael Stelzner, “Social Media Marketing Industry Report.” Stelzner presents the top ten questions marketers want answered about social media, and the results [...]

  254. Caged Ether: Corporate Blogging, SEM » Should you have a social media department? | Corporate blogging news digest Says:

    [...] Social Media Marketing Industry Report (880 marketers surveyed) A survey of almost 900 marketers on their opinions on social media and what it means for them in practice. Twitter crops up time and time again. Traffic increases for as little effort as 6 hours a week. [...]

  255. Social media e web 2.0, qualche numero « Internet Manager Blog Says:

    [...] Social Media Marketing Industry Report è invece un’indagine online rivolta a capire come vengono utilizzati i social media da parte di chi si occupa di marketing in azienda. Ne parla Mauro Lupi in questo interessante post, dove cita alcuni dati, tra cui i benefici apportati dai social media: visibilità per il proprio business (81%), incremento del traffico online e degli iscritti (61%), sviluppo di partnership (56%) e l’incremento dei posizionamenti sui motori di ricerca (52%). [...]

  256. Bonds Blogg Says:

    [...] Social Media Marketing Industry Report [...]

  257. Report Discusses Questions Marketers Have on Social Media | Blog | FYIndOut Says:

    [...] month, Michael Stelzner released a white paper titled, “Social Media Marketing Industry Report”.  While we are late getting around to reading it, there is some good information that we [...]

  258. PDF: Social Media Tools Popular Among Marketers & more « ROYALMAIL.ME Says:

    [...] Michael Stelzner interviewed some 900+ Internet marketers to determine how they are using social media to promote their businesses, what social media tools are more popular among marketers, how much time are they spending on social media sites and so on. You can download the full report as a PDF or read it online below. [...]

  259. PDF: Social Media Tools Popular Among Marketers & more - TotalDesi - Khamoosh Says:

    [...] there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic.Michael Stelzner interviewed some 900+ Internet marketers to determine how they are using social media to promote [...]

  260. Top Social Media for Marketers: Twitter, Blogs, LinkedIn, Facebook « Suzanne LaChapelle’s Weblog Says:

    [...] study found that Twitter, blogs, LinkedIn and Facebook – in that order – are the top four social media tools [...]

  261. Web 2.0: social business media? - Stalkk.ed Says:

    [...] statunitense abbia seguito online la politica partecipandovi attraverso i social media, mentre un’indagine realizzata da Michael Stelzner ci informa che circa il 90% dei marketers utilizza i social media [...]

  262. Top Social Media for Marketers: Twitter, Blogs, LinkedIn, Facebook « Falcon-Software specializes in eBusiness Website Development, Social Media/Enterprise 2.0 and WCMS Solutions Says:

    [...] Read More: http://www.whitepapersource.com/socialmediamarketing/report [...]

  263. Friday Freebies - Interview with Rob Nager Pet Sitter of the Year and More! : Pet Sitting Business Tips and Tools - Start and Grow Your Own Pet Sitting Business Says:

    [...] http://www.whitepapersource.com/socialmediamarketing/report/ [...]

  264. Monica McPherrin Says:

    Excellent report Michael. It’s great to have all this information in one place. Knowing this information has made it easier to sell my clients on the idea of using social media to build their business and helped me better answer some of their questions as to the benefits and reasons to do so.
    I also learned some new things myself, which I greatly appreciate.

  265. Funkyrev | To understand how marketers are using social media to Grow Their Businesses Says:

    [...] tempo fa è stato reso disponibile un white paper molto interessante. Si tratta della sintesi di un sondaggio marketing. “To understand how [...]

  266. Chris Herbert Says:

    Michael,

    Happy to retweet this report to share your generosity. I’ve been doing a chapter by chapter report on Groundswell which may help those who are wondering what their first steps should be. There is no charge for this content also. http://marketingthatmatters.blogspot.com/2008/12/blook-review-groundswell.html

  267. Walter Paul Bebirian Says:

    I think that the most important thing is to unlearn what you know already or think that you know and perhaps not use the concept of working with tactics – or where to start – but to allow the art of being social to develop on its own -

  268. Matt Prados Says:

    Social Media is a must for any business internet, brick and mortar, sole proprietor or Inc 500.

    Many companies will arise from this American depression using social media.

  269. User engagement cercasi. « We love branding Says:

    [...] arrivano sul legame tra i brand ed il web 2.0 sono sempre più numerosi: post sui blog, convegni, report, etc… cercano di definire le regole per fare branding online. Il fatto che sempre più [...]

  270. Small Business Marketing Strategy: Is Social Media Marketing Viable? | OnlineMarketerBlog.com Says:

    [...] Michael Stelzner’s report published last month: Social Media Marketing Industry Report. In his extensive survey, Stelzner details how marketers are using social media to grow their [...]

  271. Top 10 Social Media questions marketers want answered | UseOnline.net Says:

    [...] you are planning to jump into the social media, you might want to take a look at the full report.  Here. Share and [...]

  272. SOCIAL MEDIA MARKETING INDUSTRY REPORT « Cloud9 Social Media Consultancy Says:

    [...]   ENJOY! CLICK HERE TO VIEW. [...]

  273. Wilf Barnes Says:

    Hi Michael,

    If it’s true that imitation is the most sincere form of flattery than consider yourself flattered.

    I have much to learn from your approach to creating a viral marketing buzz. Your information is relevant, interesting and very useful.

    You’ve captured my attention and now I’m spreading the message and have my own plans to “copycat” your strategy with my own fresh, relevant content for my market.

    Great stuff – thanks for sharing! :-)
    –Wilf

  274. Travel Trends - States Vie For Visitors, Social Everything! « Travel 2.0 Blog Says:

    [...] Good stats from a new social media study, including which social media marketing tools marketers are using and how much time they are spending per week on social media marketing [...]

  275. Patty H Says:

    Great report. Thanks for making the report available at no charge. I am curious to know if you were able to capture any ethnic segmentation. Particularly social media use among Hispanics.

  276. Michael Stelzner Says:

    Patty – No we did not ask about that. Sorry. – Mike

  277. Carr Perspectives Says:

    [...] some form of social media to market their businesses, according to a new social media study titled “How Marketers Are Using Social Media to Grow Their Businesses.”  Interestingly, 72 percent of marketers said they’ve either just started or have only been [...]

  278. Nancy E Says:

    These survey results are biased as the survey was posted by Twitter on their website. Although there were 880 participants, the findings cannot be projected to the Social Media Industry. It is unknown of the 880 respondents (responded or complete successfully the survey?) if they are professional marketers and if the answers are truthful. The respondents were unrestricted and there was no screening. Lastly – results were not analyzed by independent third party.
    A fluff piece at best – about as much substance as today’s Leo horoscope.

  279. admin Says:

    Nancy;

    All 880 respondents were self identified as marketers and did complete the survey fully.

    Are implying that all of these people were not “professional” and that my organization is somehow not a ‘third-party?’

    We have no ties to any social media sites.

    Lastly, Twitter, blogs, facebook and email were used to source these results.

    Appreciate your opinions…

  280. Abbreviated Marketing News Round-up | weBranding Says:

    [...] Networking Generates Leads, Closes Sales For Marketers According to a social media study by Michael Stelzner for the Social Media Success Summit 2009, 88% of marketers in a recent survey [...]

  281. Social Media Survey.in » Twitter, Blogs, LinkedIn and Facebook, top four social media tools Says:

    [...] For more details on the study, click here [...]

  282. Kimberlee Hayward Says:

    Nice job! Great video clip and great work. A huge thanks from those of you’ve helped. (And love the energy of your branding job – nice! :p)

  283. Coen M. | Twitter en mainstream Says:

    [...] part of the community te maken, zo weten ze wat er speelt en wat er hot is. Twitter gaat ver. De whitepaper is een aanrader [...]

  284. No Experience Needed to be a Social Media Expert?! « Boldmouth’s Weblog Says:

    [...] now that’s changing.   A new study done in March by WhitePaperSource, published by Michael Stelzner, surveys 900 respondents and finds that 88% say they are using [...]

  285. Social Media for Copywriters Says:

    [...] like this one…This whole post came out of the time I’ve been spending reading Michael Stelzner’s report on Social Media Marketing. If you haven’t read it yet, I definitely recommend getting a [...]

  286. PDF: Social Media Tools Popular Among Marketers & more | Webbyn.com Says:

    [...] Michael Stelzner interviewed some 900+ Internet marketers to determine how they are using social media to promote their businesses, what social media tools are more popular among marketers, how much time are they spending on social media sites and so on.… « Broadcast Your Physical Location from Orkut with Google Latitude Organize Firefox Tabs as the Folder tree in Windows Explorer » [...]

  287. Social Media Marketing Industry Report | Las Maestras Says:

    [...] Autor Michael A. Stelzner Año 2009 Idioma English Páginas 26 +info http://whitepapersource.com [...]

  288. SiteProNews: Webmaster News & Resources » Blog Archive » 88% of Marketers Now Using Social Media Says:

    [...] by Michael Stelzner for the Social Media Success Summit 2009. For a full copy of the study, visit: http://www.whitepapersource.com/socialmediamarketing/report/ Name Email Website [...]

  289. 88% of Marketers Now Using Social Media | Search-Internet Marketing Says:

    [...] 64% of marketers use social media for five or more hours per week and 39% for 10 or more hours. The majority of marketers using social media fall in the 20 – 39 age range. Stats were compiled in a social media study done by Michael Stelzner for the Social Media Success Summit 2009. For a full copy of the study, visit: http://www.whitepapersource.com/socialmediamarketing/report/ [...]

  290. Social Media. Qualche numero. « Zooppa - Blog Italia Says:

    [...] americana, per un interessante parallelo tra due culture storicamente agli antipodi, vi segnaliamo un’interessante indagine di Michael Stelzner che si propone di spiegare il modo in cui i social media sono utilizzati dagli specialisti del [...]

  291. C.B. Whittemore Says:

    Michael, this is a fascinating and thought-provoking snapshot of the industry. Thank you for putting it together and sharing it with us.

  292. Venmark Media » Blog Archive » Social Media and your Business: Is there a Fit? - …the secret is, that there is no secret! Says:

    [...] investigate, read some more. Be Industry specific! Here is an excellent report on current Social Media trends, regardless of what business you are in, it’s an excellent [...]

  293. Social Media Marketing Survey Results - Free PDF | News Portal | Lastest News Articles Says:

    [...] Social Media Marketing on your to-do list? If so, you module poverty to read this report! [...]

  294. Latest Social Media Marketing Study « THE NEXT WAVE… Says:

    [...] Courtesy of Social Media Marketing Report, March 2009. [...]

  295. Word-of-Mouth Newsletter - Powered by Pronto » Blog Archive » Så används sociala medier av dagens marknadsförare Says:

    [...] Michael Stelzner har gjort en studie av hur marknadsförare använder sociala medier i sina kampanjer idag. Han presenterar sina slutsatser i “Social Media Marketing Industry Report” men ger även en sneak preview i klippet nedan. Den övergripande slutsen tycks vara att fenomenet blir allt vanligare och att väldigt många marknadsförare (80%) idag uppger sig nyttja social medier i sitt arbete. [...]

  296. Social Media Marketing Survey Results–Free Download : Mom Word of Mouth Says:

    [...] Grab your own copy of this valuable social media marketing resource here [...]

  297. Using Social Media to Grow Your Business | Services Marketing Blog Says:

    [...] this podcast, Michael Stelzner, who just published the Social Media Marketing Industry Report, discusses how marketers can tell if social media is paying off, what they should think about [...]

  298. B2B Social Media is Here!!! It’s Important!!! No More Excuses!!! Here’s the Proof!!! | Penny For Your Thoughts Says:

    [...] have to say, at the very end I read some statistics that really blew me away. These were from the 2009 Social Media Marketing Industry Report and I had to go directly to the source. WOW! Some really great data here, talk about a Goldmine of [...]

  299. Social Media Marketing: Conceptual Analysis of how the Trend Applies to RIA | FlashPlatformist Says:

    [...] There’s no denying the fact that one of the hottest topics and latest buzzwords in the online arena is “Social Media Marketing”. This is not an article intended to define social media marketing, and it assumes you already know what it is. Therefore, if you are not familiar with ths term, I suggest spending a brief moment reading the short Wikipedia entry for Social Media Marketing. Regardless of how familiar you are with it, if you have even slightest interest, I strongly suggest downloading and reading the 2009 Social Media Marketing Industry Report. [...]

  300. Don’t Forget to Optimize Your Social Media Profiles | Internet Marketing Inc. Says:

    [...] Social Media Marketing Industry Report [...]

  301. Lisa Kelly Zuba Says:

    Michael,
    I just found this report…better late than never, as the old adage goes.

    Your generosity in putting out this incredible information is much appreciated. Putting good thoughts your way today!

  302. Michelle Price Says:

    Mike, 3 YEARS ago (2006) we followed your Guide to Writing White Papers to produce a white paper on Visionary Thought Leadership that is STILL raved about today. You rocked this Social Media Marketing report!

    Thanks for your generosity.

  303. Monika Says:

    Thank you for kindly sharing your knowledge – there’s so much to learn and keep up with. This white paper is so much help.

  304. Social Media Consulting | Internet Marketing Inc. Says:

    [...] Social Media Marketing Industry Report [...]

  305. Social Media Marketing Survey Results - Free PDF | Search your Business Tips Says:

    [...] Social Media Marketing upon your to-do list? If so, we will wish to read this report! [...]

  306. IMC Promotional Products Blog » Blog Archive » New Realities for the Advertising Specialties Industry Says:

    [...] is the increased use of social media to drive customer acquisition. According to a 2009 Social Media Marketing Industry Report 88% of marketers surveyed are using social media to market their businesses, but 72% have only [...]

  307. Social Media Frenzy « Lines of Life Says:

    [...] Media Frenzy As Mike Stelzner’s recent Social Media Marketing Industry Report reveals, it’s quite common for people — regular business people, not just teenagers — to [...]

  308. Trace Media Says:

    Very informative – I have been looking for these answers for a long time. Needless to say, this report answered all my questions.

  309. Sol, värme, byte av buss och fotografering | taxibloggen Says:

    [...] En sväng till Hällabrottet (Kalkugnsgatan 2) blev det innan återresa vid Kumla till Örebro. Sista två timmarna spenderade jag tid med min digitalkamera och läste även klart utskriften av Social Media Marketing Industry Report. [...]

  310. Taking the Red Pill: Wake up to Social Media « Starting from Scraps Says:

    [...] last word – Check out this report.  It has one key learning – the small business owners are more likely to use social [...]

  311. A Practical Introduction to Using Social Media for Business « punyaweb.net Says:

    [...] a great percentage of marketers use social media according to this second video we watched:  Social Media Marketing Industry Report by Michael Stelzner. It is time to start here on the other side of the pond and be one of the [...]

  312. Determine how much time to spend on social media for your business « Social Media Personal Training Says:

    [...] The Social Media Industry Report indicates that two out of three marketers see results from using social media for six hours a week.  The average amount of time marketers spend using social media tactics to promote their brands: [...]

  313. Jennifer Kettlewell Says:

    Wow Mike!

    That is fantastic… Going to Tweet This so everyone can benefit.

    Be Moxie!

    Jen

  314. How B2B Can Profit from Social Media | B2B Marketing Posse Says:

    [...] to the Social Media Marketing Industry Report by Michael A. Stelzner (March 2009), 81% of all marketers indicated that their Social Media efforts [...]

  315. 5 Reasons you’re probably scared of Social Media - The Paragon Muse Says:

    [...] or facebook page, you have to maintain it… but some of you know that already. According to a recent study, 64% of you are spending 5hours or more of your week doing social marketing.  And others of you [...]

  316. Web Business Tutorials - WebProBusiness.com » Building Marketing Momentum Without Social Media Says:

    [...] to it three times now—the core of this buzz generation or marketing campaign that you had was the Social Media Marketing Industry Report that you [...]

  317. Social Media Marketing Says:

    OMG – the results of your survey are just what I was looking for – thanks for sharing and also listening to all of us – “social media marketers”

    when is the follow up survey going to be done?

    -jeff

  318. How are marketers using social media to grow their business? « The Aspectus Blog Says:

    [...] July 17, 2009 by aspectuspr Interesting report here from March 2009 on how marketers are using social media. There are some very good statistics towards the end of the report which show what people are inetersted in, and what they want to know more about. Read the full report here… [...]

  319. Social Media Marketing | Marketing Panther Says:

    [...] Those of you who want to read the full report can read it here http://www.whitepapersource.com/socialmediamarketing/report/. [...]

  320. Is ‘Voluntary Registration’ Smart Marketing for White Papers? Says:

    [...] value of this method really does work IF your primary objective is exposure. Case in point,  the Social Media Marketing  Industry Report  was read by 40,000 people in mere weeks and did not require [...]

  321. John McTigue Says:

    Reports like this make it much easier for us marketing marketers to gain traction with C-suite executives. Nothing like data and trends to get these guys revved up!

  322. Social Media Marketing: Tell me the facts! « Inbound Marketing Blog For Small Business Says:

    [...] to SMBs. If you’re interested in reading the entire report you can download it for FREE at: Social Media Marketing Industry Report. Is your competition using Social Media [...]

  323. Kathy Mason Says:

    I just retweeted it for you! This is a wonderful report- Thank you! It is also a great example of your white paper report. (I own your ebook. )
    I really appreciate your expertise. Thank you!
    Best wishes,
    Kathy

  324. Keystone Click Blog » Blog Archive » Still need convincing that online social media is important? Says:

    [...] head.  Need more convincing than my examples?  Check out this recently published report:  Social Media Marketing Industry Report by Michael [...]

  325. Using Social Media to Prospect | Peter Stromquist Says:

    [...] http://www.whitepapersource.com/socialmediamarketing/report/ [...]

  326. 10 Social Media Strategies and Concepts That Prepare You For Social Media Marketing Says:

    [...] and companies. In an interesting small population study (880 respondents) by white paper writer Michael Stelzner “Social Media Marketing Industry Report” a few statistics [...]

  327. Re – Social Media Agency » Archivo del Blog » Common Sense: The Least Common of all Senses Says:

    [...] all due respect to the people at white paper source, they came up with a Social Media Marketing report that had been well received (and appreciated) within the industry, and people are going crazy over [...]

  328. Social media and business: study findings « Social Media Personal Training Says:

    [...] media and business: study findings 10 08 2009 “How Marketers Are Using Social Media to Grow Their Businesses” is a social media marketing industry report that provides insights into how businesses are using [...]

  329. How to Use Social Networking When Marketing New Homes « The Creative Sales Solution Blog Says:

    [...] to the “Social Media Marketing Industry Report” by Michael Stelzner, who writes and blogs about marketing and other business-related topics, 88% [...]

  330. Anders Online Marketing Says:

    I am working with marketing in Denmark and is searching for inspiration in the digital world. Thanks for inspiration

  331. Hasan Shirazi Says:

    Thank you for such informative and a great snapshot of how powerful this channel is becoming.

    Glad to see this report.

    Regards,
    Hasan

  332. FHBA Addresses Social Networking & Marketing New Homes « pcba/SENTRY Says:

    [...] plans. It’s fast, it’s direct, it’s inexpensive and it’s catching on. According to the “Social Media Marketing Industry Report” by Michael Stelzner, who writes and blogs about marketing and other business-related topics, 88% [...]

  333. Ronald Redito Says:

    Social media especially Twitter is becoming the best tool to promote. You get to advertise your site and products for FREE, which is I think why business and marketers are utilizing its capability.

  334. 38 Social Media Ebooks and White Papers | WSI Simply Social Says:

    [...] Social Media Marketing Industry Report [...]

  335. EG Online Marketing Says:

    Great stuff! I will pass this along thanks for your time on this project. It was very helpful.

    Ryan

  336. Making Cents of It All – Part VI: Adapting | mashingtheNET Says:

    [...] how PR/marketing types conduct business from a reactive role to a more proactive role.(1)(2)(3) Although Social Media entrepreneurs like Jason Kintzler are changing the game with products like [...]

  337. links for 2009-09-07 « Alison Avigayil Ramer Says:

    [...] Social Media Marketing Industry Report (tags: socialmedia marketing research social report twitter Media business) [...]

  338. Social Media Marketing Report | Social Marketing in the Wine Industry Says:

    [...] Michael Stelzner of White Paper Source recently released a study on how marketers are using social media to grow and promote their businesses. Nearly 900 marketers were surveyed.  Here’s a presentation from Michael on the survey and the report.  You can download the complete report here. [...]

  339. New Social Media Marketing Industry Report | Implications for B2B Marketing | B2B Marketing Blog Says:

    [...] report is filled with lots of other great information. Download it and check it out. Thanks, Michael! Like it? Share [...]

  340. Social Media and Your Business Says:

    [...] peers provided the kind of insight that previously has not existed. In this report you’ll find: Click for moreSocial Bookmarking Tags: Add new tag, bookmarking sites, capabilities, Guru, insight, marketing [...]

  341. To Twitter or not to Twitter | Oxford Digital Marketing Says:

    [...] thing I will say if you are still on the fence, take a look at this white paper produced by Michael A. Stelzner.  This chart I have reproduced from the report (which is chock [...]

  342. DreamGrow Digital » Blog Archive » Social Media Marketing Industry Report Says:

    [...] pondering starting social media marketing, these findings will help push you over the edge. via Social Media Marketing Industry Report. Share and [...]

  343. Victor Ditingo Says:

    Great info! I will pass this along to my network. It was very helpful.

  344. Chris Lang Says:

    Great report Mike, but you are totally missing out on Google Wave and Google Friend Connect.

    I am a Gwave beta tester and we have been using it for months. You may want to consider an interview with me about how this all works together and IS the new social network of choice.

    Public Gwave access rolls out next week. If you remember Gmail and the invites available to new users, Google tells me it will be the same for Gwave next week. I will have invites to pass on and so will all dev beta testers.

    I am free in the AM and the Evenings.

    Chris Lang
    480 381 0597

  345. Theresa Croft Says:

    Michael,

    Great content! Thank you for this report. As a ministry marketing consultant, it’s great to share this kind of report with my clients. Many of them are finding the value of being a social media magnet…

    Thanks again for the value of this report!
    Theresa Croft

  346. Social Media Marketing Today | ParthenonPub.com Says:

    [...] here to read the full [...]

  347. Social Media – Should Make Companies Rethink SEO « SocialSteve's Blog Says:

    [...] media program, the natural residual result delivers your SEO. In Michael Stelzner survey/report, “Social Media Marketing Industry Report – How Marketers Are Using Social Media to Grow Their Busine…,” 52% of the surveyed respondents sighted “help us rise in the search rankings” as one of the [...]

  348. Tina Says:

    Thank you so much – your report helped me prove to my clients what I had been trying to explain to them for so long!

    Much appreciated!

  349. Pankaj Prakash Says:

    Good work.But ain’t we limiting our self by saying that we are concerned about social media? Their is so much more to the online world than a set of ever changing social media platform. As a marketer we should be more concerned about the overall impact this large mass of interlinked communication could have on our brand.
    Any takers for online reputation management?

  350. Get First-Hand Social Media Expertise At Social Media Examiner | Social Media Explorer Says:

    [...] media online magazine called Social Media Examiner. Michael Stelzner, who authored the awesome Social Media Marketing Industry Report, has put together a roster of awesome contributors, including Mari Smith, Denise Wakeman, Chris [...]

  351. Social Media Examiner: Your New Guide Through the Social Media Jungle | Facebook, Twitter, Social Networking to Grow Your Business! by Mari Smith Says:

    [...] Social Media Marketing Industry Report, published earlier this year, found that 81% of all marketers who use social media said it [...]

  352. Social Networking - The Numbers Don't Add Up | Worldwide Design and Marketing Says:

    [...] recent paper by the Soclal media marketing has shown that 85% of small business who used some form of social media to connect with their [...]

  353. Is Social Media Marketing Measurable? The Big Debate. | Social Media Examiner Says:

    [...] of social media?” is one of the biggest questions marketers want answered, according to the Social Media Marketing Industry Report —a study of over 800 social media [...]

  354. BrandWorks: Digital Strategies and Solutions to Build Your Brand | BrandWorks Says:

    [...] to the Social Media Marketing Report, a survey of over 800 social media marketers, marketers want answers to the question:  How do I [...]

  355. 7 Ways to Overcome the Social Media Time Sink | Social Media Examiner Says:

    [...] Take the time to observe your audience and learn how to connect with them on social media. Read the Social Media Marketing Report to understand how other marketers are using social [...]

  356. The Social Media Marketing Industry Report League of Internet Marketing Professionals Says:

    [...] those of you who like numbers and surveys – White Paper Source has a real nice free PDF download about social media adoption.  The numbers in it are for the [...]

  357. Carvill On Marketing blog » Social Media and Socialising…Let’s not muddy the waters. Says:

    [...] report, titled; How Marketers are using Social Media to Grow their Businesses is most certainly worth a read. It documents the findings of research geared to [...]

  358. BizWorks360: 360 Strategies and Solutions to Build Your Business | BizWorks360 Says:

    [...] to the Social Media Marketing Report, a survey of over 800 social media marketers, marketers want answers to the question:  How do I [...]

  359. The MarketingProfs Digital Mixer is Over, But the Work is Just Beginning at Experience Matters Says:

    [...] one concrete example: Michael Stelzner wrote the Social Media Marketing Industry Report and presented a session about marketing that paper. (Stelzner was quite successful; 40K people read [...]

  360. Findings from the “Social Media Marketing Industry Report” « Emerson College eCommunication Thoughts Says:

    [...] I don’t know how to insert those charts into this blog. So,  this report can be found at http://www.whitepapersource.com/socialmediamarketing/report/ Categories: Uncategorized Comments (0) Trackbacks (0) Leave a comment [...]

  361. How to Add Retweet Buttons in Your PDF Documents | Social Media Examiner Says:

    [...] my Social Media Marketing Industry Report, I placed the retweet image in three locations: pages 2, 5 and [...]

  362. Social Media Whitepaper… Oh my! « Phizz media Says:

    [...] http://www.whitepapersource.com/socialmediamarketing/report/ [...]

  363. Affiliate Marketing Strategy Online Using Social Media | Network Marketing Tips Online Says:

    [...] I’ve enjoyed this most recent report from Michael Stelzner, Social Media Marketing Marketing Industry Report. [...]

  364. Social media geheimen blootgelegd door bijna 900 marketeers Says:

    [...] zullen zaken verschillen. Wat ook jammer is in het kader van social media dat het filmpje op de site niet embed kan worden op andere sites. De retweet mogelijkheid vanuit het rapport had ik nog nooit [...]

  365. Arsalan Kh Says:

    Thanks, just downloaded. I am doing dissertation on Social media and its impact on business and I am sure, It will be very useful to get the facts.
    Thank again.

    Regards.
    Arsalan.

  366. Are Morch Says:

    Wow Michael.

    Not sure why I have not discovered this report before now.

    This will help me out a lot now in the process with my Social Media Strategy for 2010. I guess it is a purpose with everything. This process is what made me find this awesome report. And since you give it for free… well it was a great Social Media xmas gift for me..

    Happy Holidays..

    Cheers.. Are

  367. Social Media Isn’t A Fad « Search Savvy Says:

    [...] many of businesses think of social media marketing they consider the “big 3.” Twitter, Facebook and LinkedIn. While this is a great place to [...]

  368. James Morrissey Says:

    Mike….

    Just a super White paper. I’ve used it to help educate my small business clients on the value of Social Media Marketing.

    Most Appreciated!

    Jim

  369. Social Media Defined Says:

    [...] 88% of marketers in a recent survey say they are now using some form of social media to market their business [...]

  370. Jamie Peterson Says:

    There are a lot of things you can do with social media now really and its not surprising that internet marketers would really delve into these kinds of methods because you tend to reach more people we are now on a fast paced web environment and people tend to go with the flow…But of course there are still a lot of things you can do to gain traffic…Social media is just one of them…

  371. IT services - Software services Says:

    Thank you very much Mike.

    You have done a great job regarding to social media marketing. I downloaded and went through the report it is sounding great.

  372. omar Says:

    Disappointed!

    So the report raises the million dollar question; does it work? to quote it:

    “Where are the documented real success stories?”
    “Does it really work, or is it just a great idea that doesn’t return real value?”
    “Where’s the money?”

    But the report does not deliver the answers.

    Can somebody say tell us once and for all that they were making X dollars before twittering and after twittering they’re making Y dollars, with all else being equal. I haven’t seen that, if someone has, can you post it here..

    but I doubt it!

    omar

  373. SocialMediaStylist Says:

    Omar that’s exactly the issue, measuring ROI. The problem with social media is normally the set up, clients need to be clear with what they want to achieve by using social media, then you can decide what sites are most appropriate, then you’ve got to find some tools to measure metrics and see if via Tweeting, starting Facebook fan pages or Linked Profiles these are actually converting to sales and your clients making money.

  374. Looking for a Golden Social Media Strategy? Offer Social Tools « Gibbs & Soell – Public Relations Says:

    [...] if you find that your customers are mining social media for gold, consider offering them some supplies.  Even if you’re strictly a B2B player, [...]

  375. Jo Linsdell Says:

    Simply excellent!

    Thanks for sharing such a great report. The information is incredibily useful.

  376. Jermyn Shannon El Says:

    Great content. This paper gives the customer a true perspective of the value and activities associated with Social Media integration.

  377. Mirella Vorstenbosch Says:

    Thank you for your info! I’m finishing my bachelor this year in the Netherlands with a paper about Social Media! Thanks again…

  378. Social Media Marketing - Kenya Says:

    [...] way they do business for the better. For instance, a survey of various businesses released in the Social Media Marketing Industry Report – 2009, the following are some of the benefits that accrued to businesses as a direct result of [...]

  379. What is the cause for the increase in social media by marketers? | N-Voke Says:

    [...] an eMarketer report , 60% of brand marketers are using social media in its marketing mix.  Also, Social Marketing Industry Report said that 64% of marketers are using social media at least 5 or more hours per week and 39% are [...]

  380. Jason Smith Says:

    This is a great read thanks :)

  381. Hoe twitter te gebruiken als ondernemer – tips van ProBlogger | Enthousiasmeren - Enthousiasmeren Says:

    [...] bekend van Writing White Papers. In mijn boek heb ik gebruik gemaakt van een zeer interessant white paper over Social Media Marketing van Michael.Via Social Examiner – How Bloggers Should Use Twitter (a Darren Rowse Interview) [...]

  382. Joe Says:

    I totally agree that Social Media is the next gold rush. We start our clients out using social media strategies to bring down paid advertising costs. It works out so well that many drop their paid campaigns to spend full time on social promotion.

  383. Marketing in a New Age » Blog Archive » Does social media actually work? The White Paper Report Says:

    [...] Stelzner at the WhitePaperSource has produced a pretty in depth report on the social media marketing whitepapersourceindustry. The industry now has enough years on it [...]

  384. » For the Novice: What the heck is Social Media Marketing anyway? Says:

    [...] Michael Steizner did a study in 2009  and put out a report in March of 2009 about the industry and where Social Media is going.  From his study, he found that 88% of entrepreneurs, executives and career professional use social media marketing but that 72% of them had only been using the tools for a few months, or less.  Of those surveyed, however, both the experienced user and the novice were able to obtain measurable results in a short period of time. [...]

  385. Companies Plan To Increase Spending On Social Media Over The Next Year | Gragg Blog Says:

    [...] by Michael A. Stelzner [...]

  386. » Benefits of Social Media Marketing to the entrepreneur – building your business through social media Says:

    [...] one advantage is generating exposure for your business, indicated 81% of the marketers survey by Michael Steizner in his 2009 Social Media Marketing Industry Report.   This was followed closely by the marketers indicated they increased traffic to their [...]

  387. Benefits of Social Media Marketing to the entrepreneur – building your business through social media Says:

    [...] one advantage is generating exposure for your business, indicated 81% of the marketers survey by Michael Steizner in his 2009 Social Media Marketing Industry Report.   This was followed closely by the marketers indicated they increased traffic to their [...]

  388. For the Novice: What the heck is Social Media Marketing anyway? Says:

    [...] Michael Steizner did a study in 2009  and put out a report in March of 2009 about the industry and where Social Media is going.  From his study, he found that 88% of entrepreneurs, executives and career professional use social media marketing but that 72% of them had only been using the tools for a few months, or less.  Of those surveyed, however, both the experienced user and the novice were able to obtain measurable results in a short period of time. [...]

  389. Kimberly Says:

    Great, information Michael! This is awesome information.

  390. 7 Ways to Overcome the Social Media Time Sink Says:

    [...] Take the time to observe your audience and learn how to connect with them on social media. Read the Social Media Marketing Report to understand how other marketers are using social [...]

  391. Event Report: Singapore Brand Conference 2010 | B2Bento Says:

    [...] sharing the company’s information and developments and even included excerpts from the “Social Media Marketing Report” by Michael A. Stelzner. This shows us that the market-place in Singapore is definitely [...]

  392. 88% use social media for business! | Social Media Research Says:

    [...] was reading a social media marketing report from Michael A. Stelzner which he did in 2009 and I discovered some interesting findings. 88% of [...]

  393. Scarlet Says:

    Great info for business owners!

  394. Alec Says:

    Great report to point less then enthusiastic clients towards. I have linked your report to a few to help persuade them to take up the social media marketing mantra.

  395. Brian Collingwood Says:

    Hi Michael

    Just Found Your Site,Quality Info On Social Media Marketing Keep Up The Good Work…

    Thanks
    Brian Collingwood

  396. Get Business Buzzing with a Buzz Piece | FreelanceSwitch Says:

    [...] opted to include a video to promote “Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesse….” See how he marketed that resource? I love that he included video. The sky is the limit and [...]

  397. Get Business Buzzing with a Buzz Piece « Frailwords Says:

    [...] opted to include a video to promote “Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesse….” See how he marketed that resource? I love that he included video. The sky is the limit and [...]

  398. Social Media Marketing Is Jumping Off The Charts Says:

    [...] it, would be beneficial to your company, then it would behoove you to take a moment and check out this article (which includes a video recap of the [...]

  399. Social Media Marketing: Give, and you shall receive… « Piehead Productions Online Strategy, User Experience, Visual Design, Web and Application Development, Social Marketing, SEO/SEM and Mobile Enablement Says:

    [...] most influential members of your audience and recognizing them for their value.  According to the Social Media Marketing Industry Report, approximately 1% of a site’s audience generates 20% of all its traffic.  These people we like to [...]

  400. Get Business Buzzing with a Buzz Piece · Design One For Me Says:

    [...] opted to include a video to promote “Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesse….” See how he marketed that resource? I love that he included video. The sky is the limit and [...]

  401. dave Says:

    This is a great whitepaper. We also have done some research for social media obstacles that organizations perceive for adoption. The results are posted on our blog – Social media research http://www.eval-source.com/blog

  402. Ten Social Media Strategies for Businesses | The Social Workplace Says:

    [...] is the single biggest opportunity. The Social Media Marketing Report http://www.whitepapersource.com/socialmediamarketing/report identified that only 41% of marketers are using video/YouTube. YouTube is the #2 search engine in [...]

  403. Will Says:

    I just did a quick comparison between this report and the new 2010 version. One of the things that stood out most was the number of people reporting that social media helped close new media was up 13%. That is quite a jump, but it may be that the number for 2010 was phrased a bit differently to include ‘…sell products and services…’. At any rate, I will continue to examine the reports for new trends and potential applications to my own business.

    Thanks again for both reports.

  404. nitika Says:

    awesome,extremely helpful

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