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Learn tips and strategies for formatting, writing and pricing white papers
 The findings of the industry's first major study of white paper writers are revealed in our new 42-page report titled 2005 White Paper Writer Industry Survey.
Released in November 2005, more than 575 white paper writers were surveyed for this ground-breaking study.
The report is recommended by best-selling authors Robert W. Bly (author of The Copywriter's Handbook) and Peter Bowerman (author of The Well-Fed Writer) and was rated among the best downloads of 2005 by Debbie Weil, founder of BlogWrite for CEOs.
You will gain pivotal insight into how white papers are formatted, written, distributed, structured and billed. Both marketers and writers will find the results extremely useful.
If you are a writer, this report will help you understand how a white paper should be formatted, how much to charge when writing a white paper, how much time it takes to produce a white paper, and what the standards are.
If you are a marketing professional, this report reveals the most common approaches to writing and distributing white papers, and identifies what it costs to outsource white paper projects.
The comprehensive report reveals:
- The types of white papers written
- The length of white papers
- How much time is spent producing white papers
- The use of special features (such as abstracts) in white papers
- The processes involved in writing white papers
- Why white papers are produced
- How white papers are distributed
- Philosophies adopted when writing white papers
- The difficulty associated with different parts of the writing process
- Challenges faced by white paper writers
- The differences between independent and in-house writers
- How independent writers charge for their services
"This report will surely be heralded as the insider's view to all that is white paper formulation, creation and strategy. The findings are significant for both marketers and white paper writers!," declared journalist and professional copywriter Nettie Hartsock.
"Bravo! You should be highly commended for this report... This report is of high quality, conveys key information about our industry, and most importantly addresses many commonly held myths about what white papers are, and what they are not," explained veteran white paper author Jonathan Kantor.
"The study was eye-opening... I also didn't realize the time investment for creating a well done, professional white paper," explained Lori Richardson, a professional speaker, author and coach.
"This is a 'must read' for technical writers or marcom writers," explained Derek Torres, founder of a technical communications consultancy.
The report is authored by Michael A. Stelzner, one of the world's leading authorities on white papers.
 RECEIVE THE REPORT INSTANTLY (SPECIAL OFFER ONLY FOR Content Wrangler Readers: This $49 report is available for 25% OFF. The report is available instantly as a printable PDF file)
For questions, please email orders@whitepapersource.com
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