||What Others are Saying About WhitePaperSource
"While white papers play a key role in the sales process by informing and education the reader, they can be a marketer's biggest challenge. Delivering a good white paper is both time and resource intensive, and it frequently is back burnered or assigned to the wrong person. WhitePaperSource is a great resource for a marketer who is embarking on this first paper or who needs a refresher in the key points. "
Laurie Hood, Vice President of Marketing
"WhitePaperSource provides an industry-wide forum that was desperately needed. This forum has quickly become 'the' place to discuss the latest trends and research in white paper publishing. The fact is, there are thousands of white papers written every year, driving billions in sales of technical products. Yet until now, there was no online community devoted to this hybrid form of technical/marketing writing. Bravo to Mike Stelzner and his crew for doing what no one else had the imagination to do."
Gordon Graham, Technology Writer
"The white paper syndication business is in a state of upheaval. Companies come and go, new vendors arrive on the scene almost daily, and as a result, advertisers don't know where to go to get the best ROI from their marketing dollar. WhitePaperSource will be a tremendous resource for those involved in and around the content syndication industry to get real-life, unvarnished views of what's really going on behind the scenes, as well as hear about what's working for other companies. I look forward to being an active participant."
Howard J. Sewell, President
Connect Direct Inc.
"Today, an increasing number of companies across a variety of industries are turning to white papers to help them inform and influence their prospective customers within the environment of our fast-paced, Internet-driven economy. We use the resources of the WhitePaperSource to learn and compare concepts from a wide range of marketing professionals throughout the world. WhitePaperSource allows us to find out about the latest trends, ideas, and white paper success stories that allow us hone our skills and become more competitive in the era of our highly demanding business marketplace."
Jonathan Kantor, President
The Appum Group
White papers serve as an invaluable marketing tool - they provide value to relevant readers and establish credibility and expertise for a company, its products and/or services. Up until recently, a marketing professional really had no place to turn to for learning more about the benefits of white paper marketing and its fit into any well-rounded marketing campaign. Luckily, WhitePaperSource has come to the table with a compelling resource for all marketers to share, learn, and participate in active discussions on the specific topic of white paper marketing.
David Fortino, VP of Audience Development