http://www.whitepapersource.com/marketing/white-paper-marketing/ The source for writing and marketing white papers Wed, 10 Mar 2010 11:20:27 +0000 http://wordpress.org/?v=2.3.2 http://www.whitepapersource.com/marketing/white-paper-marketing/#comment-2450 Brad Thu, 11 Dec 2008 13:32:04 +0000 http://www.whitepapersource.com/marketing/white-paper-marketing/#comment-2450 Sheldon - All good points. We've had the best luck with white papers using press releases with little sales content. Keeping the release itself on topic with the white paper content and then strategically linking to the white paper content has provided my company with the best results. When you start introducing sales copy into the press release, the effectiveness seems to go down. Sheldon - All good points. We’ve had the best luck with white papers using press releases with little sales content. Keeping the release itself on topic with the white paper content and then strategically linking to the white paper content has provided my company with the best results. When you start introducing sales copy into the press release, the effectiveness seems to go down.

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