Make the Right Offers at the Right Time if You Want More Leads and Sales
You wouldn’t ask someone to marry you on the first date, right? Of course not. Instead, you’d nurture the relationship for a while before proposing to improve your chances of getting a “yes” when you finally do pop the question. Similarly, as a business-to-business marketer, you must develop sales-winning relationships with your prospective customers before you can expect them to say “yes” to your sales proposals.

Gain Insight on Readers With New Smart PDF Files
Smart PDF files eliminate the need for registration forms on landing pages. Learn about this new technology.

To Improve Your Landing Page, Let Readers Sample Content
When a search engine ad sends a potential customer to a landing page, the page should dish up a sample of the paper’s content. Many marketers make the mistake of not giving the reader a taste of what’s to come.

Boost Your Freelance Business by Teaming With Designers
Have you hit a plateau as a “solo” freelance writer? If you’d like to take your business to a higher level, why not team with a graphic designer?

Interview Lessons With Al Pacino
Do you know how to interview experts? See how Lawrence Grobel teaches students to interview Al Pacino.

Tips on Succeeding as a Freelance White Paper Writer
Has your freelance white paper business has hit a plateau? Do you need an idea, an answer or anything to jump-start the business and get it growing again? We’ve got some suggestions.