Comments on: How Many White Papers Are “Enough”? Some Thoughts for Marketers http://www.whitepapersource.com/marketing/how-many-white-papers-are-enough-some-thoughts-for-marketers/ The source for writing and marketing white papers Mon, 21 May 2012 05:37:09 +0000 http://wordpress.org/?v=2.3.2 By: Ryan Malone http://www.whitepapersource.com/marketing/how-many-white-papers-are-enough-some-thoughts-for-marketers/#comment-14658 Ryan Malone Thu, 20 Aug 2009 15:54:47 +0000 http://www.whitepapersource.com/marketing/how-many-white-papers-are-enough-some-thoughts-for-marketers/#comment-14658 Good article, You also have to realize that for larger companies, multiple products lines do not intersect. Therefor it is conceivable to have a business benefits and technical paper for each product or service and there would be no overlap. I think where folks get carried away is when they write slightly different white papers for the same general topic. They are far better off writing a single, strong white paper and market the heck out of it. Good article,

You also have to realize that for larger companies, multiple products lines do not intersect. Therefor it is conceivable to have a business benefits and technical paper for each product or service and there would be no overlap.

I think where folks get carried away is when they write slightly different white papers for the same general topic. They are far better off writing a single, strong white paper and market the heck out of it.

]]> By: Gordon Graham http://www.whitepapersource.com/marketing/how-many-white-papers-are-enough-some-thoughts-for-marketers/#comment-14497 Gordon Graham Tue, 11 Aug 2009 15:48:33 +0000 http://www.whitepapersource.com/marketing/how-many-white-papers-are-enough-some-thoughts-for-marketers/#comment-14497 Another way to look at market segments is by job role. So a company may well want to create two separate white papers: one focused more on business benefits for C-level executives, and another more about technical benefits for IT people. Another way to look at market segments is by job role.

So a company may well want to create two separate white papers: one focused more on business benefits for C-level executives, and another more about technical benefits for IT people.

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