So the usability of docmetrics’ system depends on keeping it simple (KISS). I’d be perfectly happy to answer the three questions in my first sentence above at some point, but any further interference would be just the sort of annoyance up with which Charlotte, Terri and I will not put.

cal

Essentially in-document form technology provides a more dynamic alternative to traditional web forms and reader surveys. But there’s really no limit to how companies can deploy in-document forms to gather reader data via an interactive reading experience.

Anyway, thanks for the comment Roy. Vitrium is a young company and we’re always grateful for feedback on our products. If anyone has any more suggestions about ways docmetrics might be used, I’d love to hear about it.

In my thinking, this in-document form capability would have particular value in moving a student through coursework, or a prospect through marketing, then business case, then technical design/approach, then implementation approach, then operations and maintenance, to solution “certification”. From that perspective I can see using it to introduce, inform, sell, implement, and then gain certified practioners in my own particular public-domain methodology.

For example, Terri mentions having an issue with providing information every time a document is opened. In fact, our technology addresses this issue nicely: when a reader returns to a docmetrics document, any forms that reader has previously completed in the document are automatically bypassed.

One of our central aims has always been to create a lead generation technology that provides white paper readers with a seamless, positive reading experience. We want to empower marketers to gather detailed, high-quality reader data in absolutely the most respectful way possible.

Currently, many marketers gather reader data by using web forms to control access to their white papers. These forms are often quite long and rather invasive. We find that gathering data in a more interactive way results in a much better experience for readers and – consequently – better data for marketers.

With in-document forms, a docmetrics user can allow readers to preview content from inside a white paper, before these readers even have to provide their names and email addresses. Further qualifying data can then be gathered from short, content-relevant surveys later in the document.

This is just one example of how docmetrics provides marketers with a more reader-friendly and effective alternative to web form registration. Docmetrics in-document forms are 100% customizable, so users have complete control over which pages forms appear on, whether or not they can be skipped and so forth.

I hope this helps to clarify the purpose and nature of our technology. If anyone has any further concerns, I’d certainly be keen to address them. You can either post them here or email me directly at patw@vitrium.com.

I get the tactic from a marketing perspective but we need to always put ourselves in our customers shoes FIRST and not let our short term marketing gain turn into a long term customer loss.

Good white papers court customers and develop a long-term relationship. White papers that can’t stand on their own merit enter customers’ names in little black books.