By Scott Gradert
Do your white papers receive the visibility they deserve? Assuming your customers will simply come to your web site and seek out your white papers may be unrealistic. A great way to drive your clients to view your papers is to reach them proactively via eNewsletters. A properly developed and distributed eNewsletter can accomplish multiple objectives for you while demonstrating your expertise.
For example, how would you like to:
- Understand which white papers are the most sought after
- Know who reads your white paper, by name
- Track the effectiveness of your messages
You can accomplish these goals and increase your visibility by sending eNewsletters with attractive and compelling invitations to read your website-located white papers. Your recipients simply click on a link that takes them directly to your downloadable white papers. New technologies allow you to track your viewer’s interests and activities online: from an e-mail through to your web site. This generates meaningful data that helps you track the effectiveness of your content.
Beware! There Are Obstacles…
With the recent CAN-SPAM legislation, there are certain laws you must abide by. In addition, many ISPs and e-mail applications deploy filters that will prevent your legitimate eNewsletter from ever reaching its intended viewer – and you’ll never know if they read it or not!
Want to learn more?
Digital Advocate specializes in establishing eNewsletter programs. We can help you get your white papers in front of the right people easily and effectively. You can learn more by visiting Digital Advocate. Scott can be reached at Scott@Digital-Advocate.com.
