By Kevin Gault
Back when marketers started using social media for business, they were like novice musicians. These days, many businesses play sophisticated scores, using social media strategically to boost their businesses. If you want to join this growing band of successful companies, attending this upcoming conference is a must.
Social Media Success Summit 2010 will teach you how to harness the awesome power of social media. And it’s amazing: Consider that the “population” of users on Facebook (400 million) is greater than the population of the United States! More than 71% of businesses plan on ratcheting up their use of Facebook, Twitter, YouTube and blogs in 2010.
The summit, the world’s largest online social media conference, will give marketers and small-business owners cost-effective ways to directly contact prospects and customers without employing expensive (and often ineffective) tools such as list brokers, publications and advertising.
Twenty-four social media gurus will reveal the secrets of their success at the Social Media Success Summit 2010. In addition to event organizer Michael Stelzner, the all-star lineup of presenters includes bestselling authors Guy Kawasaki (Art of the Start), Chris Brogan (Social Media 101), Darren Rowse (ProBlogger), Mari Smith (Facebook Marketing), Greg Jarboe (YouTube and Video Marketing), Kim Dushinski (Mobile Marketing Handbook) and Lewis Howes (LinkedWorking: Generating Success on LinkedIn).
You’ll also hear from social media pros at companies such as Home Depot, Best Buy, Whole Foods, Domino’s Pizza, Edelman PR, MarketingProfs, Foursquare, Groupon and SmartBrief. They’ll tell how they use social media tactics to help their organizations beat the competition.
In sessions such as How to Use Twitter as a Marketing Weapon, Optimizing Your Facebook Page for Profits, Five Ways to Measure Social Media Marketing Success and How to Bring Customers Repeatedly to Your Local Business, you’ll learn:
* The most effective ways to market your company with Facebook, Twitter, LinkedIn, YouTube, social bookmarking sites, mobile marketing and more
* How to track and measure the return on investment for social media programs
* A step-by-step method for creating a smart social media marketing plan
* How to build a loyal social media following
* How to reel more customers into your local business with social media techniques
The summit will also cover brand-new ground such as YouTube and video, social media bookmarking, mobile marketing and two hot new sites—Foursquare and Groupon—that can drive people to your local business.
By the way, the topics covered in the 2010 Summit are totally new content—there will be absolutely no repetition of last year’s event.
No Travel Hassles
You might be thinking, “Sounds good, but I don’t need the hassle of taking time off, arranging a plane flight and reserving hotel accommodations—not to mention the expense.” No worries. This is an “online conference”—you can sit back, relax and enjoy it in real time in your home or office. The event organizers have taken your hectic schedule into account by spreading the sessions over a month, so they’re convenient to attend.
If you miss a session, they’ve got you covered. You’ll get transcripts of every session and they’ll be recorded so you can replay them whenever you like. Also you won’t be learning on your own—you can ask the social media gurus questions during the live sessions and join private forums and LinkedIn groups to network with presenters and fellow attendees.
To say that last year’s summit was a success is putting it mildly—97% of people who attended said they’d recommend the event to a friend. Listen to these rave reviews:
“The breadth and depth of the information covering social media was impressive, and each speaker gave tremendous value in terms of both practical and specific tips and suggestions. Great value overall and well worth my time and the cost.” Elizabeth H. Cottrell
“I can’t even count the number of actionable items I’m taking away from this summit. I have already applied at least a few dozen changes to brand myself on, and use, Facebook, Twitter and LinkedIn.” Jeff Crabtree
The event kicks off on May 4 and runs until May 25. To take advantage of the 50% off special that runs through April 15, visit http://www.socialmediasummit10.com/. The discounted tickets are limited, so grab yours before they’re gone.
Get in tune with the marketers who are enjoying dazzling social media success. Social Media Success Summit 2010 will help you move from playing basic “notes” to orchestrating strategic social media programs that’ll bring more sales and greater profitability.