Comments on: Delaying Delivering The White Paper: A Marketing Strategy http://www.whitepapersource.com/marketing/delayed-response-marketing/ The source for writing and marketing white papers Fri, 22 Aug 2008 02:19:13 +0000 http://wordpress.org/?v=2.3.2 By: Helene http://www.whitepapersource.com/marketing/delayed-response-marketing/#comment-22 Helene Mon, 10 Mar 2008 18:55:01 +0000 http://www.whitepapersource.com/marketing/delayed-response-marketing/#comment-22 With the competition for your audience, you really need to balance standing out from the crowd with user expectation and satisfaction. For example, I expected to have access to this whitepaper immediately. I scanned the email received, as most people do, and didn't pick up on the point that I'll have to wait for my white paper. The design of the page (http://www.stelzner.com/copy-HowTo-thanks.html) made me believe the title was a link, so here I am trying to click on it to open the white paper and nothing's happening. I go back to my email thinking maybe the link to the white paper was in there. This is where I discover I've got to wait to get it. However, I'm in the middle of researching a topic and need my answer now. What happens next? I go somewhere else for the answer and by the time I get access to your white paper, I'll be long past the interest level...it'll sit with my other email newsletters waiting for me to have time to read it or clean out my inbox. My responding to this topic is a direct result of further research to get the answers I was looking for - and you'll see that I left your website. It just so happens that I landed on one of your blog posts sitting on another resource website. With the competition for your audience, you really need to balance standing out from the crowd with user expectation and satisfaction.

For example, I expected to have access to this whitepaper immediately. I scanned the email received, as most people do, and didn’t pick up on the point that I’ll have to wait for my white paper.

The design of the page (http://www.stelzner.com/copy-HowTo-thanks.html) made me believe the title was a link, so here I am trying to click on it to open the white paper and nothing’s happening.

I go back to my email thinking maybe the link to the white paper was in there. This is where I discover I’ve got to wait to get it.

However, I’m in the middle of researching a topic and need my answer now. What happens next? I go somewhere else for the answer and by the time I get access to your white paper, I’ll be long past the interest level…it’ll sit with my other email newsletters waiting for me to have time to read it or clean out my inbox.

My responding to this topic is a direct result of further research to get the answers I was looking for - and you’ll see that I left your website. It just so happens that I landed on one of your blog posts sitting on another resource website.

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