http://www.whitepapersource.com/marketing/death-of-feature-function/ The source for writing and marketing white papers Wed, 08 Feb 2012 22:51:38 +0000 http://wordpress.org/?v=2.3.2 http://www.whitepapersource.com/marketing/death-of-feature-function/#comment-7438 Stan Thu, 05 Mar 2009 16:46:13 +0000 http://www.whitepapersource.com/marketing/death-of-feature-function/#comment-7438 As a direct-response copywriter, I have long understood the importance of stressing benefits over features. More accurately, it's imperative that a writer conduct the process of examining a product or service's features and "translating" them into benefits. Thanks for this informative article, Mike! As a direct-response copywriter, I have long understood the importance of stressing benefits over features. More accurately, it’s imperative that a writer conduct the process of examining a product or service’s features and “translating” them into benefits. Thanks for this informative article, Mike!

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