The Right Way to Use Social Media
There’s Reddit, LinkedIn, Twitter and MySpace, not to mention FaceBook, Digg, Flickr and Zooomr. Social-media websites have eye-catching names and they’re a great way to get the attention of prospective customers. But you’ve got to know how to use them.

Tips and Tricks for Writing Landing Pages
You work hard to craft great white papers. Don’t weaken their impact by promoting them on a landing page that doesn’t make readers respond. Superstar copywriter Bob Bly gave us some tips on creating landing pages that convert web traffic into leads and sales.

How Twitter Is Helping Businesses
If you don’t know about Twitter, you should. It’s a social-networking and micro-blogging service that can help your business and build your list of contacts. If you’re lucky, it could even connect you with well-known CEOs, authors and execs.

Get Linked In to Improve Your Networking and Your White Papers
You know the value of networking. But if the same old methods have grown tiresome—and if they’re not as effective as they used to be—you might want to try a different way of getting the word out.

Bringing New Color to the Gray World of White Papers
White papers have been with us for a long time. But innovations in printing and distribution—and even in the way we conceive white paper content—have dramatically changed the game. Let’s take a look at the ways you can bring color to the white paper and multiply the impact of your efforts.

3 Reasons Why Your White Papers Might Fail to Bring in New Business
Do you use white papers in your marketing? Are you happy about the new business they help attract? Here are three main reasons your lead generating white papers aren’t working…