By Kevin Gault
The words “boot camp” conjure images of barking drill sergeants and grueling workouts. Michael Stelzner’s White Paper Boot Camp, San Diego has a different agenda: soothing ocean breezes, gourmet food, friendly networking and timely tutelage from the world’s top white paper pro. Stelzner will focus on using white papers to transform your business during the tough economy.
“Customers aren’t buying and global economic meltdown equals panic,” says Stelzner, author of the best-selling book Writing White Papers and the world’s leading white paper guru. “Traditional marketing isn’t working. White paper marketing provides a new line of attack that is less threatening to businesses because it educates prospects on the value of an idea, a concept or a product. The white paper is a tool that you can use with great success in a down economy.”
Here’s what Stelzner promises: Whether you run a freelance writing business or are at the helm of the marketing group of a huge corporation, come to the Boot Camp in San Diego on August 7 with just an idea for a white paper. You’ll leave with a solid knowledge of how to create and market white papers and your own white paper will be well on the way to completion. You’ll be off and running on the path to revitalizing your company.
“So many people just don’t know where to start,” adds Stelzner. “They need a hands-on event like this to take them to the next level. This is going to be a step-by-step, how-to event on creating a great white paper and marketing it effectively using the latest tips and tactics.”
Boredom Is Not on the Agenda
What Stelzner won’t provide is a dry lecture in a huge auditorium for White Papers 101. He’ll keep the discussion lively among the intimate group of professionals from around the U.S. (people from Virginia, Hawaii, Florida, New York and Texas are attending). He’ll also include plenty of exercises and case examples to keep the group engaged.
Stelzner will field questions throughout the one-day event at San Diego’s Hyatt Regency Mission Bay (this beautiful resort just underwent a spectacular $63 million makeover).
Marketers, writers and business owners attending the White Paper Boot Camp will learn Stelzner’s 10-step process for painlessly creating great white papers that will bring in endless leads, uncover proven marketing strategies to promote white papers and learn how to find and create great content.
It’s time that you took a well-deserved vacation and the White Paper Boot Camp is the perfect excuse for a terrific (and tax-deductible) family holiday. The Hyatt Regency Mission Bay is nestled next to the waterfront in beautiful San Diego. You and your clan can enjoy perfect weather, miles of pristine beaches and famous family attractions such as SeaWorld, the San Diego Zoo, LEGOLAND and the San Diego Wild Animal Park.
A Rare Opportunity
Tickets for White Paper Boot Camp, San Diego are reasonably priced and going fast. Included is a full day of training with Michael Stelzner, a 140-page workbook, an autographed copy of the book Writing White Papers, great meals and a 100% satisfaction guarantee.
This is an exclusive chance to learn from the best—it’s the only one-day Boot Camp event Stelzner will conduct in 2009.
“Why not take advantage of this rare opportunity to lift your business to a higher level and enjoy one of the world’s most beautiful vacation spots at the same time?” asks Stelzner. “White Paper Boot Camp, San Diego will give you step-by-step techniques for using white papers to boost your business in the down economy. Join us for the Boot Camp—and hope that your competition doesn’t!”
Go here to learn more: http://www.whitepaperbootcamp.com/ms/