How to Write a White Paper, By the Numbers
You’ll likely know what makes a “classic” white paper: at least five pages of narrative text that delivers useful information about a business issue or technical problem, not a sales pitch.
Do the Flip: How to Turn Product/Service Features Into White Paper Topics
By now, you should know the drill: brochures may describe features and benefits, but if you’re going to create any traction with your ebook or white paper, you must focus on ideas and insights of value to your audience.
The Real Secret to Freelance Writing Success
Why do so many freelance writers fail while many who face even greater obstacles succeed? Is it natural talent? Is it hard work? Is it sheer persistence?