FREE LIVE CLASS: Generalist vs. Specialist: Which Is Better in a Tough Economy?
Peter Bowerman and Michael Stelzner debate...
Generalist? Specialist? Decisions, decisions
Which is the best path? Which makes more sense in this crazy economy?
In 1993, with no industry experience, no previous paid writing experience and no writing background, Peter Bowerman built a commercial freelancing business from fantasy to full-time in less than four months. His corporate client list has included Coca-Cola, BellSouth, IBM, UPS, Cingular, American Express, Mercedes-Benz and many others. Building on his success, he wrote and self-published The Well-Fed Writer series of books.
Michael Stelzner is a world leader in writing and marketing white papers. He's the author of the bestselling book, Writing White Papers: How to Capture Readers and Keep Them Engaged. Michael has appeared in Fast Company and The New York Times. His clients include many of the world's most recognized companies, such as Microsoft, Dow Jones, FedEx, Motorola, Monster, Hewlett-Packard and SAP.
For a limited time, this live class is FREE!
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For the answers, you'll want to join two copywriting superstars in a live and free webinar on September 17, 2009.
Join Peter Bowerman, "The Well-Fed Writer" (and author of books by the same name), who's made a great writing living as a generalist since "day one" of his career in 1994, as he squares off against über-specialist Michael Stelzner, international authority on white papers and author of the book Writing White Papers.
A few definitions:
Generalist: A writer who takes on (and is good at) a wide variety of projects across multiple industries.
Specialist: A writer who focuses on one project type (such as white papers, case studies, speeches, annual reports, etc.) or one industry (such as health care, government, retail, etc.).
Bottom line, there are solid, sensible reasons to pursue either of the above paths. And these two copywriting heavyweights will make their respective cases.
In what will no doubt be a fun, lively debate (after all, these guys are good friends), they'll take a closer look at a topic that's challenged writers for yearsand especially now, in these economic times.
When they're done, you'll have the tools and insights you need to successfully follow the path that makes the most sense for you. Don't miss it!
WHAT: FREE online webinar: "Generalist vs. Specialist: Which Is Better in a Tough Economy?" with Peter Bowerman and Michael Stelzner. (top)
FOR WHO: Ideal for any freelance writer or anyone thinking of writing content for businesses.
WHEN: Thursday September 17th, 2009 at Noon Pacific / 2pm Central / 3pm Eastern.
WHERE: Online, so you can attend from anywhere. Just compete signup form below.
HOW MUCH: Free!
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