Joined: 25 Oct 2004 Posts: 408 Location: Somewhere in the Pacific Ocean
Posted: Tue Apr 26, 2005 8:59 am Post subject: NetLine's LeadSource Review
In a recent edition of the WhitePaperSource Newsletter, we reviewed NetLine's Lead Source service (also referred to as TradePub.com by others).
Here is an excerpt:
Quote:
Leveraging a network of more than 2,000 content sites, NetLine's Lead Source syndicates your white paper to contextually relevant sites based on your market and demographic requirements. Content partners include web properties such as LinkedIn.com, BizReport.com, Salary.com, SoftwareCEO.com and Plastics.com. NetLine covers a wide variety of industries such as agriculture, engineering, finance, manufacturing and technology. NetLine account executives custom-select partner properties for each white paper based on your unique goals. . .
Joined: 07 Dec 2004 Posts: 34 Location: Walnut Creek, CA
Posted: Tue Apr 26, 2005 9:07 am Post subject:
We have a number of clients going live on the Tradepub.com network in the coming days. The first of these generated 52 leads in the first week, all US-based (per the client's preference), no "junk", and most impressive, almost all within the client's target vertical (construction and engineering). So far, we're very impressed. It would appear this network is a worthy complement to more IT-oriented vendors like TechTarget, CNET, Knowledgestorm, etc. particularly if the advertiser a) wants to target a specific vertical, and/or b) doesn't want to pay for international leads.
Full disclosure - we are an authorized agency partner of NetLine, the company behind Tradepub.com. However, we also regularly place clients' content on a range of sites and networks including many of NetLine's competitors mentioned above.
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