"Mike is the Chairman of the National Reserve Bank of white papers. I am grateful for the opportunity to attend and will draw on the knowledge gained for years to come."
"I appreciated Mike's informal style. He conveyed an amazing amount of strategic and tactical information in a way that made it all easy to assimilate."
"The knowledge I gained at Michael's seminar was incredibly helpful and gave me a solid foundation with which to begin writing expert white papers."
"This was very valuable and well worth the time and investment."
"I'm a freelancer with no experience writing white papers, and I walked out of the seminar knowing exactly what steps to take to write a white paper, how long the process should take, what pitfalls to expect, and even how much to charge."
"Thanks for an excellent seminar. Apart from a very well put together seminar, your expertise and insight was greatly appreciated. The step-by-step instructions on how to do this, puts it within reach of those of us who arent professional writers."
"Mike is very engaging and of course very knowledgeable. The amount of information and flow were all very good."
"I liked that the seminar was info packed and fast paced. It was not slow or boring!"
"Michael Stelzner gets a standing ovation. He really knows white papers, and hardly stopped for air. He delivered non-stop, valuable information interspersed with exercises and still had plenty of time for audience questions."
"This is a very interactive session which moves along at a brisk pace. I highly recommend this class for anyone (advanced or beginner) interested in improving their white paper writing skills."
DVD Video: Creating and Marketing Winning White Papers - WhitePaperSource Seminar
A 4-Disc DVD Video!
Equipping you to create and market exceptional white papers.
White papers are one of the most complex (and rewarding) writing projects you will likely ever undertake.
White papers also happen to be one of the most sought-after resources by prospects, according to numerous studies by MarketingSherpa, CMO Council and KnowledgeStorm.
Do you understand how to create white papers that attract and engage readers?
Whether you work for a business or for yourself, mastering the art of white paper creation can have a significant impact on your future.
You now have a special opportunity to perfect the craft of writing and marketing white papers.
In response to the overwhelming demand for our white paper classes, WhitePaperSource has designed a full-day 4-disc DVD seminar on writing and marketing white papers. This DVD set was compiled during a live seminar in San Diego.
Michael Stelzner, author of the book Writing White Papers, leads this hands-on training.
This 4-Disc DVD set will teach you proven white paper writing and marketing methods in Michael's engaging trademark style.
Michael Stelzner is considered by many to be a leading expert on the topics of writing and marketing white papers. He is the author of the best-selling book, Writing White Papers: How to Capture Readers and Keep Them Engaged.
"There are only a handful of copywriters today who bill themselves as white paper specialists and Michael Stelzner is at the top of the list."Robert W. Bly, author of 50 writing and marketing books.
Michael has led training classes for major corporations, including Qualcomm and VeriSign, and has written more than 100 white papers for leading companies such as Microsoft, FedEx, Motorola, HP, Monster and SAP.
Michael is also the founder of WhitePaperSource.com.
Creating White Papers
This DVD set extensively focuses on all parts of the white paper creation process, from developing your initial concept to writing the last line of your white paper. Some of the highlights include:
Strategic Aspects of the White Paper
Master ALL aspects of white paper writing
Write white papers that stand out from the crowd
Grab eyeballs with words
Produce quality white papers with practical, actionable steps
Structure the core components of a white paper
Leverage educational strategies
Compel people to read the paper
Keep readers engaged throughout your white paper
Develop highly relevant, reader-focused content
Functional Aspects of the White Paper
Master the killer title that draws in readers
Craft an engaging first page
Sell covertly by discussing trends
Frame reader problems that build interest
Convince people they need to change by looking at history
Sell your solution better WITHOUT mentioning the name of your company
Discuss benefits that compel readers
Transform dry features into rich benefits
Craft persuasive "What to look for when seeking a solution" lists
Leverage case examples
Introduce your product, service or company without turning off readers
Encourage readers to act after they read your paper
Planning Aspects of the White Paper
Build ideal reader profiles
Perfect the needs assessment
Interview content experts
Speed research tactics
Craft effective outlines
Streamline the review cycle
Improve layout and formatting
Freelance White Paper Writing
A special question and answer session on succeeding as a freelance white paper writer is included.
Marketing White Papers
This DVD set will also help you understand the full scope of marketing possibilities with white papers. Some of the highlights include:
Mastering the lead generation white paper
Leveraging educational tactics to attract prospects
Understanding the latest strategies in white paper marketing, including pay-per-click advertising, search engine optimization, podcastingandvideo white papers
Syndicating white papers
Combining online and offline advertising with a white paper campaign
Creating compelling white paper registration landing pages
Highly engaging learning. A huge 89 percent of attendees to the live seminar 'strongly agreed' that it was helpful and the rest said the event was helpful! (see some of their comments in the on the left sidebar)
Master the art of writing and marketing white papers in theconvenienceof your home or office
Start with an idea for your paper and finish with a well-developed white paper writing and marketing plan
Learn new ideas to fast-track your success
Expand your portfolio of skills (Freelancers: start selling high profit services. Corporate folks: Help your company look great and improve your skills!)
Hear froman industry leader
Here's What's Included:
1. The 4-Disc DVD Seminar taught by Michael Stelzner.
2. Comprehensive 141-page workbook (electronic PDF file).
3.Nearly six hours of video.
3. A 100% money-back guarantee of satisfaction.
DVD Set Details:
Title: Creating and Marketing Winning White Papers - A 4-Disc DVD Set
Instructor: Michael Stelzner, author of the book Writing White Papers
Duration: Nearly 6 Hours
Format: Four DVD Video Discs
Cost: $497 (Note: We charged $695 for the live event)
Shipping: FREE domestic USPS priority mail shipping