Feedback From Students of this Training

"Mike is the Chairman of the National Reserve Bank of white papers. I am grateful for the opportunity to attend and will draw on the knowledge gained for years to come."

"I appreciated Mike's informal style. He conveyed an amazing amount of strategic and tactical information in a way that made it all easy to assimilate."

"The knowledge I gained at Michael's seminar was incredibly helpful and gave me a solid foundation with which to begin writing expert white papers."

"This was very valuable and well worth the time and investment."

"I'm a freelancer with no experience writing white papers, and I walked out of the seminar knowing exactly what steps to take to write a white paper, how long the process should take, what pitfalls to expect, and even how much to charge."

"Thanks for an excellent seminar. Apart from a very well put together seminar, your expertise and insight was greatly appreciated. The step-by-step instructions on how to do this, puts it within reach of those of us who aren’t professional writers."

"Mike is very engaging and of course very knowledgeable. The amount of information and flow were all very good."

"I liked that the seminar was info packed and fast paced. It was not slow or boring!"

"Michael Stelzner gets a standing ovation. He really knows white papers, and hardly stopped for air. He delivered non-stop, valuable information interspersed with exercises and still had plenty of time for audience questions."

"This is a very interactive session which moves along at a brisk pace. I highly recommend this class for anyone (advanced or beginner) interested in improving their white paper writing skills."

DVD Video: Creating and Marketing Winning White Papers - WhitePaperSource Seminar

A 4-Disc DVD Video!

Equipping you to create and market exceptional white papers.

White papers are one of the most complex (and rewarding) writing projects you will likely ever undertake.

White papers also happen to be one of the most sought-after resources by prospects, according to numerous studies by MarketingSherpa, CMO Council and KnowledgeStorm.

Do you understand how to create white papers that attract and engage readers?

Whether you work for a business or for yourself, mastering the art of white paper creation can have a significant impact on your future.

You now have a special opportunity to perfect the craft of writing and marketing white papers.

In response to the overwhelming demand for our white paper classes, WhitePaperSource has designed a full-day 4-disc DVD seminar on writing and marketing white papers. This DVD set was compiled during a live seminar in San Diego.

Michael Stelzner, author of the book Writing White Papers, leads this hands-on training.

This 4-Disc DVD set will teach you proven white paper writing and marketing methods in Michael's engaging trademark style.

View a sample from the DVD below:


Order your the DVD set today by clicking here.


Meet Your Instructor

Michael Stelzner is considered by many to be a leading expert on the topics of writing and marketing white papers. He is the author of the best-selling book, Writing White Papers: How to Capture Readers and Keep Them Engaged.

"There are only a handful of copywriters today who bill themselves as white paper specialists and Michael Stelzner is at the top of the list." Robert W. Bly, author of 50 writing and marketing books.

Michael has led training classes for major corporations, including Qualcomm and VeriSign, and has written more than 100 white papers for leading companies such as Microsoft, FedEx, Motorola, HP, Monster and SAP.

Michael is also the founder of WhitePaperSource.com.

DVD Topics

Creating White Papers

This DVD set extensively focuses on all parts of the white paper creation process, from developing your initial concept to writing the last line of your white paper. Some of the highlights include:

Strategic Aspects of the White Paper

  • Master ALL aspects of white paper writing

  • Write white papers that stand out from the crowd

  • Grab eyeballs with words

  • Produce quality white papers with practical, actionable steps

  • Structure the core components of a white paper

  • Leverage educational strategies

  • Compel people to read the paper

  • Keep readers engaged throughout your white paper

  • Develop highly relevant, reader-focused content

Functional Aspects of the White Paper

  • Master the killer title that draws in readers

  • Craft an engaging first page

  • Sell covertly by discussing trends

  • Frame reader problems that build interest

  • Convince people they need to change by looking at history

  • Sell your solution better WITHOUT mentioning the name of your company

  • Discuss benefits that compel readers

  • Transform dry features into rich benefits

  • Craft persuasive "What to look for when seeking a solution" lists

  • Leverage case examples

  • Introduce your product, service or company without turning off readers

  • Encourage readers to act after they read your paper

Planning Aspects of the White Paper

  • Build ideal reader profiles

  • Perfect the needs assessment

  • Interview content experts

  • Speed research tactics

  • Craft effective outlines

  • Streamline the review cycle

  • Improve layout and formatting

Freelance White Paper Writing

  • A special question and answer session on succeeding as a freelance white paper writer is included.

Marketing White Papers

This DVD set will also help you understand the full scope of marketing possibilities with white papers. Some of the highlights include:

  • Mastering the lead generation white paper

  • Leveraging educational tactics to attract prospects

  • Understanding the latest strategies in white paper marketing, including pay-per-click advertising, search engine optimization, podcasting and video white papers
  • Syndicating white papers

  • Combining online and offline advertising with a white paper campaign

  • Creating compelling white paper registration landing pages

  • Lessons from FedEx, Ikea, Yale and more!

To order your DVD set today set click here!

Reasons You Will Benefit From This Course
  • Highly engaging learning. A huge 89 percent of attendees to the live seminar 'strongly agreed' that it was helpful and the rest said the event was helpful! (see some of their comments in the on the left sidebar)

  • Master the art of writing and marketing white papers in the convenience of your home or office

  • Start with an idea for your paper and finish with a well-developed white paper writing and marketing plan

  • Learn new ideas to fast-track your success

  • Expand your portfolio of skills (Freelancers: start selling high profit services. Corporate folks: Help your company look great and improve your skills!)

  • Hear from an industry leader


Here's What's Included:

1. The 4-Disc DVD Seminar taught by Michael Stelzner.

2. Comprehensive 141-page workbook (electronic PDF file).

3. Nearly six hours of video.

3. A 100% money-back guarantee of satisfaction.


DVD Set Details:

Title
: Creating and Marketing Winning White Papers - A 4-Disc DVD Set

Instructor: Michael Stelzner, author of the book Writing White Papers

Duration: Nearly 6 Hours

Format: Four DVD Video Discs

Cost: $497 (Note: We charged $695 for the live event)

Shipping: FREE domestic USPS priority mail shipping


Click Below to Purchase:

4-Disc DVD Set (Click here to purchase): $497 (includes access to PDF of workbook).

Guarantee: Your purchase is 100% money-back guaranteed. If you are not fully satisfied, send back the DVD and your money will be refunded.

For questions, please email orders@whitepapersource.com