Building Credibility: Including Case Studies in Your White Papers
When it comes to marketing, most business executives are skeptics, especially when someone promises that all of their problems will go away if they only purchase the prescribed product or solution.

6 Deadly Diseases Afflicting White Papers
Let’s look at six germs that afflict the format of a white paper, and what you can do about them.

Pushing the Hot Buttons: What Does Your Reader Really Want?
Put yourself in your prospect’s shoes. Day after day he’s bombarded with so many marketing messages that he simply stops listening. But a best-selling author says there’s a secret to writing copy that breaks through the clutter and makes a connection.

Six More Diseases that Afflict White Paper Content
Let’s look at six diseases that eat away at the content of a white paper, and what you can do about them.

I’m Swamped! How Can I Better Manage My Time?
You’ve got a million things to do but only a few hours in which to do them. Your deadline is coming up fast. How do you manage your time so you get everything done and get it done well?

How Do You Capture Skim Readers?
Whether you write white papers, articles or blog entries, it is important to meet the needs of the skimmer.

Avoiding the Hard Sell: Improving White Papers by Exercising Restraint
This is a losing strategy. Prospects today look to white papers for insights and education-not a sales pitch. When companies ignore this expectation, they risk losing credibility and valuable sales opportunities.

Five Tips to Reduce White Paper Review Time
The single biggest area that consistently extends the completion of a white paper is the review cycle. Learn how to improve the review cycle.

How Does a Case Study Differ From a White Paper?
This article explores the question: What is the difference in content between a white paper and a case study?

White Papers Versus Case Studies
White papers and case studies are highly effective marketing tools. But is one better than the other? Here’s some insight on how combining these two can benefit your business.

7 Deadly Freelance Writer Crimes
The dreadful law of cause and effect is alive and kicking in the freelance writing world. And just like an airplane pilot who miscalculates the laws of gravity, breaking any one of the 7 fundamental rules of freelance writing is a crime that can be punishable by death… at least the death of your income.

What Is Northern Light and Why You Should Know About It?
What if there was a company whose sole purpose was to provide researchers with an astounding depth and breadth of premium content for a wide range of business verticals?

Ethics in White Papers: Have You Crossed the Line?
The American Marketing Association (AMA) provides a statement of ethical norms and values for marketers. This article will review AMA’s statement’s main points and consider how they might apply to white papers written for marketing purposes.

Your Last Words Matter: What’s Your Call to Action?
When it comes to white papers, the last thing you write is just as important as the first. The very last line of text in any white paper should be a call to action.

The Use of White Papers Expands Beyond High-Tech
We all know that white papers are consistently used as tools in many different technology companies’ marketing initiatives. However, white paper usage is growing rapidly in several additional diverse arenas, including medical, government, travel and automotive

Interview: Nick Usborne on Copywriting Tips
We spoke with copywriter extraordinaire Nick Usborne, whose book, Net Words: Creating High-Impact Online Copy, is one of the most highly regarded best practices book on Internet copywriting that exists today.

Interviews: How to Land a Busy Expert
Learn about writing white papers and interviewing pros.

Writing Look Like Dead Grass? Fertilizer for Your Fingers
Has your writing dried out? Feel like your creative energy has been leached? Are you growing?

Attorneys and White Papers: The Common Thread
A white paper is not far from a courtroom legal argument. Interestingly, they are amazingly similar

What Francis Ford Coppola Can Teach Us About Writing Compelling White Papers
It wasn’t until I watched a behind-the-scenes interview with Francis Ford Coppola, the accomplished movie director, that I saw the similarities between writing white papers and directing movies.

Interview: Michael Stelzner, Author of Writing White Papers: How to Capture Readers and Keep Them Engaged
Michael gives our readers a sneak peek into many of the techniques and insights he reveals in his upcoming and definitive book on white papers.

Writing the First Page: A Simple Formula
Many writers indicate the first page is extremely difficult to write. The fact is, getting started is hard enough and the first page is particularly challenging because of its importance to any white paper.

Freelancing From Home: Don’t Interview Folks in Your Pajamas
Have you ever considered breaking out of your nine to five and 5-by-5-foot cubicle to become a full-time freelance writer?

Steve Slaunwhite, Author and Copywriting Pro
Steve Slaunwhite, author of Start and Run a Copywriting Business, shares his insight on writing and being a freelancer.

How to Find Clients Who Need White Papers
Freelancers often wonder where to find clients. What kind of companies need white papers written for them, anyway? Here’s three simple questions that will tell you the answer…