A New Spin on White Paper Syndication: NetLine’s Second Touch Program
Competition in the content syndication marketplace is becoming so fierce that, as a demand generation vehicle, white paper syndication is in danger of becoming a commodity, a program that advertisers evaluate on price alone. “If I can buy a lead from this vendor for $40,” the argument goes, “why would I pay another vendor $50?”
Review: A New White Paper Marketing Option: Emedia
Emedia publishes opt-in email bulletins covering a range of markets, such as small business, education, public sector and health care and covers topics such as IT security, IT compliance, CRM and wireless technology.
Find White Papers: The Place to Find IT-related White Papers
Find White Papers is a technology-focused white paper site that also accepts podcasts, webcasts, webinars, and analyst reports.
ONWhitepapers.com: Should you place your paper on this site?
The site offers 20 different newsletters targeted at the same verticals as the white papers.
TECwhitepapers.com: How to Best Target a Half-Million Readership Base
Tecwhitepapers.com was launched nearly a year ago, as an offshoot of the highly trafficked Technology Evaluation Centers (TEC) Incorporated, a site which garners upwards of 1.7 million unique visitors per month.
REVIEW: Ziff Davis Web Buyer’s Guide: New White Paper Portal From Industry Leader
The Ziff Davis Web Buyer’s Guide is a new offering in the white paper vendor space offers white paper marketers some great lead generation possibilities.
KeyITSolutions.com Review: A Look at a Newer IT Research Library
KeyITSolutions.com is a relatively new player in the white paper syndication market and was founded in 2003 by UK-based INSIGHTS, Ltd. The site is aimed at technology buyers and covers the globe with a major emphasis on the US, UK, Germany and other countries leading in technology.
ITtoolbox Review: Getting to the Core of the IT Community with Your White Paper
Scottsdale, Arizona-based ITtoolbox was founded in 1998 with a singular goal of building and maintaining an active community of IT professionals. This review will examine ITtoolbox and how white paper marketers can best tap into its 2.5 million active IT decision-makers.
SecurityDocs.com Review: A Niche Site for Your Security White Paper
SecurityDocs.com features an estimated 3,000 white papers reflected under security-driven categories such as application security, disaster recovery, encryption and vulnerability management.
KnowledgeStorm Review: Reaching a Broad Audience with Your White Paper
KnowledgeStorm is a major player in the white paper search and syndication market. This article will help white paper marketers better understand how KnowledgeStorm can be used to generate leads and will reveal the pros and cons of partnering with KnowledgeStorm.
NetLine’s Lead Source: A Contextual Pay-for-Performance Solution
NetLine’s Lead Source is a new offering in the white paper advertising space that is worth examining for businesses looking to enhance their white paper lead generation quality.
Getting Your White Papers in Front of Business Leaders with BNET.com
In April of 2005, CNET announced the launch of its BNET.com website. While most white paper advertising and syndication services are targeted at technology specialists, BNET appeals to business leaders such as the CEO, CFO or human resource manager.
ITPapers Review: Expose Your Paper to CNET’s Powerful Audience
In terms of reach, ITPapers provides white paper marketers a wide arena in which to ply their content. Uniquely, ITPapers offers a broad and diverse audience via CNET properties. CNET has a reach of over 6 million unique visitors on a quarterly basis.
White Paper Publishing: Getting the Word Out
Your company has a new killer app — a breakthrough you know will change your industry. The dilemma is that only YOU know about it. This article provides a brief overview of the services provided by three of the top players in the white paper publishing space: Bitpipe, Inc., KnowledgeStorm and CNET’s IT Papers. Each company has a unique approach and one may be right for you.
Content-Targeted Advertising for White Papers
Content-targeted ads gain mindshare from your target audience when they are reading relevant on-line editorial content. For example, while reading an article on CNET News about servers, a potential customer might see related white papers at the end of the article as additional resources. Well-informed white paper advertisers are leveraging the power of content-targeted ads to better promote their papers.
White Paper Marketing on TechTarget
The TechTarget family of specialty websites reaches millions of enterprise IT decision-makers and generates a large number of white paper downloads. TechTarget claims to have delivered nearly a half-million white paper downloads in 2004.
A Look at TechTarget After the Bitpipe Acquisition
TechTarget eliminated any doubt that they intend to be the powerhouse for white paper marketing when they acquired Bitpipe in December of 2004. With the acquisition, Needham, Massachusetts-based TechTarget became the top online syndication outlet for white papers.
FindWhitePapers - A New Pay-Per-Click White Paper Syndication Company
FindWhitePapers, Inc. uniquely leverages a pay-per-click advertising model and represents an exciting new entrant to the world of white paper syndication.
