SecurityDocs.com Review: A Niche Site for Your Security White Paper
SecurityDocs.com features an estimated 3,000 white papers reflected under security-driven categories such as application security, disaster recovery, encryption and vulnerability management.

Ten Tough Questions to Ask Your White Paper Syndication Vendor
With the rapid decline of e-mail response rates, posting white papers, case studies, Webcasts, and other materials on relevant Websites and online networks is fast becoming a leading method for technology and other B2B marketers to generate quality sales leads.

Anne Holland - MarketingSherpa.com Founder and Online Marketing Guru
We tapped into the highly regarded, longtime marketing expertise of Anne Holland, founder and CEO of MarketingSherpa. Anne is widely considered one of the foremost experts in the marketing and online advertising field.

KnowledgeStorm Review: Reaching a Broad Audience with Your White Paper
KnowledgeStorm is a major player in the white paper search and syndication market. This article will help white paper marketers better understand how KnowledgeStorm can be used to generate leads and will reveal the pros and cons of partnering with KnowledgeStorm.

NetLine’s Lead Source: A Contextual Pay-for-Performance Solution
NetLine’s Lead Source is a new offering in the white paper advertising space that is worth examining for businesses looking to enhance their white paper lead generation quality.

Getting Your White Papers in Front of Business Leaders with BNET.com
In April of 2005, CNET announced the launch of its BNET.com website. While most white paper advertising and syndication services are targeted at technology specialists, BNET appeals to business leaders such as the CEO, CFO or human resource manager.

ITPapers Review: Expose Your Paper to CNET’s Powerful Audience
In terms of reach, ITPapers provides white paper marketers a wide arena in which to ply their content. Uniquely, ITPapers offers a broad and diverse audience via CNET properties. CNET has a reach of over 6 million unique visitors on a quarterly basis.

How to use eNewsletters to drive interest in your white papers
Do your white papers receive the visibility they deserve? Assuming your customers will simply come to your web site and seek out your white papers may be unrealistic. A great way to drive your clients to view your papers is to reach them proactively via eNewsletters.

Driving Traffic to White Papers Via Pay-Per-Click Advertising
We sat down recently with Andrew Goodman, a leading expert on pay-per-click (PPC) advertising, co-founder of Traffick.com, moderator of the I-Search discussion list and author of the Google AdWords Handbook: 21 Ways to Maximize Results, to discuss how PPC campaigns can help drive white paper readership.

White Paper Publishing: Getting the Word Out
Your company has a new killer app — a breakthrough you know will change your industry. The dilemma is that only YOU know about it. This article provides a brief overview of the services provided by three of the top players in the white paper publishing space: Bitpipe, Inc., KnowledgeStorm and CNET’s IT Papers. Each company has a unique approach and one may be right for you.

Content-Targeted Advertising for White Papers
Content-targeted ads gain mindshare from your target audience when they are reading relevant on-line editorial content. For example, while reading an article on CNET News about servers, a potential customer might see related white papers at the end of the article as additional resources. Well-informed white paper advertisers are leveraging the power of content-targeted ads to better promote their papers.

TechTarget’s White Paper Best Practices
Some people think a white paper is simply an extended sales pitch. They expect to just cast it out on the Internet, and hope it catches a few leads. If this sounds like your view, check out the recent TechTarget webcast, Getting on the “Short List”: Best Practices for White Paper Marketing.

The Big Question: Should I Require Registration for Access to My White Paper?
This question seems to pop up often: Should we require prospective customers to register for our white paper? The short answer is yes. The long answer is maybe. According to a recent MarketingSherpa report, “Study data show only 6%-11% of prospects who arrive at your lead gen form to get a white paper actually fill it out on average” (Nov. 11, 2004).

White Paper Marketing on TechTarget
The TechTarget family of specialty websites reaches millions of enterprise IT decision-makers and generates a large number of white paper downloads. TechTarget claims to have delivered nearly a half-million white paper downloads in 2004.

A Look at TechTarget After the Bitpipe Acquisition
TechTarget eliminated any doubt that they intend to be the powerhouse for white paper marketing when they acquired Bitpipe in December of 2004. With the acquisition, Needham, Massachusetts-based TechTarget became the top online syndication outlet for white papers.

White Paper Marketing Case Study: Major Online Print Company Uses Educational White Paper to Drive Permission-Based Marketing
VistaPrint is known for high-quality, low-volume printing targeted at very small businesses. The company decided to think outside the box for lead generation ideas and settled on an educational white paper. The audience-the ultra-small business owner-is unfamiliar with white papers, so VistaPrint needed to get creative.

When Writing Isn’t Enough: Best Practices for Marketing Your White Paper
Why do most vendors dutifully write a white paper that ends up gathering online dust? How can you market your white paper so prospective buyers will read it?

How Will the TechTarget / Bitpipe Merger Impact the Future of White Paper Marketing?
The big news in the industry is that TechTarget and Bitpipe are now one white paper powerhouse. I spoke recently with industry professionals and the CEO of TechTarget about the merger’s impact on the future of white paper marketing.

Strategy Consultants Demonstrate the Power of Thought Leadership Marketing
One of the most important aspects of white papers is their power to build credibility among prospective clients. The companies that arguably have taken this idea farthest - leveraging the full potential of thought leadership marketing and continuing to advance the state of the art - can be found in the strategy consulting business.

FindWhitePapers - A New Pay-Per-Click White Paper Syndication Company
FindWhitePapers, Inc. uniquely leverages a pay-per-click advertising model and represents an exciting new entrant to the world of white paper syndication.