Delaying Delivering The White Paper: A Marketing Strategy
Today’s “I want it now” culture dictates that you make people happy by providing what they want, when they want it. Need information? Google it. However, is it really wise for marketing folks to satisfy people’s desire for instant access?

5 Fatal Post-Campaign Mistakes You Must Avoid
Technology companies spend millions every year on lead generation campaigns involving white papers. Yet most often, the processes and mechanisms necessary to help convert inquiries or downloads to leads are in desperate need of repair.

How Lead Nurturing Drives Better ROI
In a complex sale, most of the selling actually happens when the salesperson isn’t there. I know there’s a lot of emphasis on lead generation (that’s a good thing), but getting a ton of leads doesn’t mean that increased sales will follow.

Attracting Opportunity With Valuable Content
Are you struggling to attract prospects? Do you need to increase the size of your opt-in email marketing list? How can you stand out in a sea of noise?

Building a White Paper Marketing Plan: More Ideas
Over 80% of companies make the same mistake. They post their white paper to their website… and wait. And nothing happens. Pick up some proven strategies with this article.

Five Tips for Ensuring Search Engines and People Find Your White Papers
Are your white paper conversion rates dismal? Chances are, your white paper page isn’t optimized, meaning prospects can’t find it in the search engines.

The Death of Feature and Function Marketing
Is marketing that focuses on features and functions dead? Find out in this article.

How to Build a Comprehensive (But Simple) White Paper Marketing Plan
White papers have a great reputation for attracting leads, closing sales and helping companies reach positions of thought leadership. But in order for a white paper to have its desired impact, it has to be read. Posting white papers alone is clearly not enough.

Are You Using White Papers Properly? Pay Attention, Marketers.
White papers can be extremely effective tools in a complex sale. But many of them aren’t leveraged they way they should be.

Find White Papers: The Place to Find IT-related White Papers
Find White Papers is a technology-focused white paper site that also accepts podcasts, webcasts, webinars, and analyst reports.

Using Search Engine Optimization to Expand Your White Paper’s Reach
Learn how search engine optimization (SEO) can be used to bring traffic to a white paper.

David Meerman Scott on eBooks and White Papers
In this interview, Scott shares his insight on eBooks and white papers, and the viral power inherent in both.

Important Tips for Using White Papers in Newsletters
Interested in how white papers can successfully be used with newsletters? This article will help you identify how newsletters can help generate interest in your white papers.

Brian Carroll on White Papers and Lead Nurturing
We tapped Brian Carroll, author of Lead Generation for the Complex Sale and CEO of InTouch Inc., for insight into generating leads for the “complex sale.”

How White Paper Marketers Can Capitalize on the Analyst Effect
Companies that hope to build credibility and drive growth in the technology marketplace need to have a strong grasp on how analysts can strengthen their white paper marketing efforts.

Stefan Tornquist on Boosting White Paper Lead Generation
This month we tapped Stefan Tornquist, research director of MarketingSherpa.com to give us insight into how the white paper market is changing.

Case Study: Quest Tests Podcasting and White Papers
Learn how Quest Software used podcasts and white papers to attract prospects.

Interview With Author Ted Demopoulos About Podcasting
For this interview, we tapped Ted Demopoulos, author of the soon-to-be-released book, What No One Ever Tells You About Blogging and Podcasting.

How Can White Paper Marketers Tap the Power of Podcasting?
According to new research, podcast usage continues to gain momentum as an important tool for delivering marketing collateral in the B2B marketplace.

Podcasts: How to Capture Listeners and Keep Them Engaged
The power of podcasting for marketing is the delivery medium; RSS feeds allow listeners to opt-in so you can send them podcasts again and again.

White Papers Versus Blogs
There are two interesting and related discussions taking place today in marketing circles around the world. One such discussion is whether or not to blog. The other is to blog at what cost and discontinuance of other marketing tactics, print and old media in particular.

Debbie Weil, Blogging Expert
We turned to Debbie Weil, author of The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right.

So You Want to Start a Blog…
If you want to start blogging about your white papers or your company, then here’s a quick primer.

ONWhitepapers.com: Should you place your paper on this site?
The site offers 20 different newsletters targeted at the same verticals as the white papers.

Garnering Press Coverage for Your White Paper
We all know that white papers are primarily written to educate and attract new customers. But you should not forget that white papers can also attract journalists and media coverage about your company.

Case Study: Can White Papers Boost Google AdWords Performance?
Marketers have long used incentives to get their target audience to take action. Can pay-per-click ads make a difference?

Lead Generation in Fortune One: Government White Papers
There is no larger market in the world than the government market in the United States. The federal government alone is huge, representing almost 10% of the economy.

TECwhitepapers.com: How to Best Target a Half-Million Readership Base
Tecwhitepapers.com was launched nearly a year ago, as an offshoot of the highly trafficked Technology Evaluation Centers (TEC) Incorporated, a site which garners upwards of 1.7 million unique visitors per month.

Andrew Goodman, Pay-per-click Marketing Expert
An interview with Andrew Goodman, widely considered an industry expert on pay-per-click (PPC) and Google AdWords.

Case Study: HyperTransport Consortium: How a White Paper Can Lead to Press Coverage
Learn how a technical white paper can be leveraged to create excellent press coverage.

REVIEW: Ziff Davis Web Buyer’s Guide: New White Paper Portal From Industry Leader
The Ziff Davis Web Buyer’s Guide is a new offering in the white paper vendor space offers white paper marketers some great lead generation possibilities.

KeyITSolutions.com Review: A Look at a Newer IT Research Library
KeyITSolutions.com is a relatively new player in the white paper syndication market and was founded in 2003 by UK-based INSIGHTS, Ltd. The site is aimed at technology buyers and covers the globe with a major emphasis on the US, UK, Germany and other countries leading in technology.

Laurie Hood, V.P. of Marketing, KnowledgeStorm
For this edition, we turn Laurie Hood, vice president of marketing for KnowledgeStorm who shares her experience and insight into the world of white paper marketing, tips for crafting white papers and thoughts on podcasting.

ITtoolbox Review: Getting to the Core of the IT Community with Your White Paper
Scottsdale, Arizona-based ITtoolbox was founded in 1998 with a singular goal of building and maintaining an active community of IT professionals. This review will examine ITtoolbox and how white paper marketers can best tap into its 2.5 million active IT decision-makers.

Book Review: White Paper Marketing Handbook by Bob Bly
Bly’s book provides 256 pages of insight and real-world marketing examples that illustrate how companies and individuals can best leverage the marketing potential that inherently exists in white papers.