Case Study: How Silverpop Improved White Paper Registrations
Silverpop Systems, a leading email marketing company based in Atlanta, faced a difficult question that often confronts companies in new industries: How do we create a reputation as an industry thought leader? An effective white paper marketing program looked like the answer.

Case Study: Qualified Leads a Must for White Paper Marketing
When the technology-consulting firm Information Architecture Group (IAG) took steps to make its white paper marketing program more efficient, it focused on a specific goal: Improving the quality of its sales leads.

Case Study: How Hoover’s Is Using White Papers to Nurture Leads
Recently, a major company that uses white papers as a key marketing weapon learned a valuable lesson: It’s not enough just to use white papers, you’ve got to know how to use them to get the best results.

Case Study: Quest Tests Podcasting and White Papers
Learn how Quest Software used podcasts and white papers to attract prospects.

Case Study: Can White Papers Boost Google AdWords Performance?
Marketers have long used incentives to get their target audience to take action. Can pay-per-click ads make a difference?

Case Study: HyperTransport Consortium: How a White Paper Can Lead to Press Coverage
Learn how a technical white paper can be leveraged to create excellent press coverage.

White Paper Marketing Case Study: Major Online Print Company Uses Educational White Paper to Drive Permission-Based Marketing
VistaPrint is known for high-quality, low-volume printing targeted at very small businesses. The company decided to think outside the box for lead generation ideas and settled on an educational white paper. The audience-the ultra-small business owner-is unfamiliar with white papers, so VistaPrint needed to get creative.