Tips and Tricks for Writing Landing Pages
You work hard to craft great white papers. Don’t weaken their impact by promoting them on a landing page that doesn’t make readers respond. Superstar copywriter Bob Bly gave us some tips on creating landing pages that convert web traffic into leads and sales.

How Twitter Is Helping Businesses
If you don’t know about Twitter, you should. It’s a social-networking and micro-blogging service that can help your business and build your list of contacts. If you’re lucky, it could even connect you with well-known CEOs, authors and execs.

Video White Papers Show Off Companies
The best white papers keep the reader in mind as they deliver powerful prose. A new white paper technology, however, is all about the viewers.We’re talking about video white papers: online presentations based on print white paper content. They rely on video, graphics and animation to clearly convey complex business information.

3 Reasons Why Your White Papers Might Fail to Bring in New Business
Do you use white papers in your marketing? Are you happy about the new business they help attract? Here are three main reasons your lead generating white papers aren’t working…

Why Time Management Often Fails
Too many people believe they can boost their productivity simply by managing their time more effectively. And it’s true that the disciplined use of time management tools can help most people in most circumstances. However, if you don’t address your poor work habits before applying a new time management system, it’s like putting your foot on the accelerator with the emergency brake still engaged.

White Papers in the 2008 Presidential Campaign
If you needed evidence that white papers have finally attained the status of a mainstream communications vehicle, there is no better example than their impact in the 2008 presidential primaries and fall political campaign.