Can Social-Networking Sites Help You Build Your Business?
Social-networking websites provide many things—online chat, messaging, e-mail, video and blogging—but can they help you build your business?

Case Study: How Silverpop Improved White Paper Registrations
Silverpop Systems, a leading email marketing company based in Atlanta, faced a difficult question that often confronts companies in new industries: How do we create a reputation as an industry thought leader? An effective white paper marketing program looked like the answer.

Make the Right Offers at the Right Time if You Want More Leads and Sales
You wouldn’t ask someone to marry you on the first date, right? Of course not. Instead, you’d nurture the relationship for a while before proposing to improve your chances of getting a “yes” when you finally do pop the question. Similarly, as a business-to-business marketer, you must develop sales-winning relationships with your prospective customers before you can expect them to say “yes” to your sales proposals.

Jazz Up Your White Papers with Cost-Effective Graphics
Every white paper needs at least one effective graphic to help anchor its argument in the reader’s mind. The problem: Not every white paper has a budget for custom graphics. Here are two cost-effective tools that can really help out, one for business graphics, and the other for stock photography.

How Freelance Writers Can Succeed in a Voicemail World
You craft a direct mail campaign with an information product offer. Maybe it’s a white paper you wrote on a topic related to your area of specialty. You mail 200 letters and receive 7 downloads. But when you follow up with these respondents, you keep getting voicemail.

Adding Voice to Your White Papers with Audio Clips
In the near future, we’ll not only read white papers, we’ll listen to them as well. A brand-new trend is slowly moving onto the marketing scene: Embedding audio clips into PDF files. As readers move through the paper, they can listen to audio, providing a human touch.