Where the Pros Reveal Their White Paper Marketing Secrets
Today’s corporate executives don’t want a sales pitch, they want valuable content that helps them solve their business problems. Without a doubt, the best collateral to do that is white papers. If you’re a marketer who wants to unleash the power of the mighty white paper to reel in qualified leads, White Paper Success Summit 2010 will show you how.

Your New Guide Through the Social Media Jungle
You wouldn’t embark on a jungle safari without an experienced guide to show you the way. It’s the same in the social media jungle.
If you want to use social media sites like Facebook and Twitter to boost your bottom line, you’ll need some how-to directions.

How to Leverage Your White Paper to Get Leads, Press, Attention and More
After weeks of meetings, interviews, research, writing and editing, your white paper is done. Congratulations! Now your real work begins. Because the white paper baby you love will be awfully lonely—unread and unseen—unless you make active efforts to unleash it upon the world.

The Recession’s Impact on White Papers
The recession has caused all of us to take a closer look at our expenditures and find new ways to stretch our existing dollars. Businesses are certainly taking the same approach with their marketing budgets, which is having a corresponding impact on white paper marketing.

The First Key to White Paper Success
Comedians know it. Politicians know it. And white paper writers must know it, too: The first key to success is to understand your audience.

Are 4-Page White Papers Really White Papers?
In addition to a higher unemployment rate, another by-product of the recession has been its impact on the size of the commercial white paper.
As companies scale back their marketing budgets during recessionary periods, marketing expenditures are being carefully scrutinized, renegotiated and reduced if possible. The result of these cost-containment initiatives has been an explosion in […]